Retention Strategy Manager

4 weeks ago


Québec, Quebec, Canada Autodesk Full time

Job Title: Campaign Development Manager

Company: Autodesk

Position Overview

At Autodesk, we partner with our clients to revolutionize sectors and deliver exceptional experiences through cutting-edge technological solutions. As a Campaign Development Manager, you will join a vibrant team dedicated to enhancing customer satisfaction in the Media & Entertainment sector. This position focuses on crafting and executing retention initiatives, email marketing strategies, and personalized content to boost customer interaction.

Key Responsibilities

  • Lead and refine the retention program by leveraging customer insights and product analytics
  • Design and oversee email marketing campaigns aimed at customer retention
  • Advance segmentation and personalized content strategies for retention efforts
  • Evaluate product usage data and engagement statistics to inform retention tactics
  • Implement A/B testing and optimize campaign outcomes based on analytical findings
  • Collaborate with interdisciplinary teams to develop compelling campaign materials
  • Remain informed about marketing trends and industry best practices

Minimum Qualifications

  • 5+ years of experience in campaign management
  • Proficient in email marketing management and social media strategy
  • Skilled in Adobe Analytics or PowerBI
  • Background in technology products, SaaS, and cloud solutions


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