Retention Strategy Manager
4 weeks ago
Job Title: Campaign Development Manager
Company: Autodesk
Position Overview
At Autodesk, we partner with our clients to revolutionize sectors and deliver exceptional experiences through cutting-edge technological solutions. As a Campaign Development Manager, you will join a vibrant team dedicated to enhancing customer satisfaction in the Media & Entertainment sector. This position focuses on crafting and executing retention initiatives, email marketing strategies, and personalized content to boost customer interaction.
Key Responsibilities
- Lead and refine the retention program by leveraging customer insights and product analytics
- Design and oversee email marketing campaigns aimed at customer retention
- Advance segmentation and personalized content strategies for retention efforts
- Evaluate product usage data and engagement statistics to inform retention tactics
- Implement A/B testing and optimize campaign outcomes based on analytical findings
- Collaborate with interdisciplinary teams to develop compelling campaign materials
- Remain informed about marketing trends and industry best practices
Minimum Qualifications
- 5+ years of experience in campaign management
- Proficient in email marketing management and social media strategy
- Skilled in Adobe Analytics or PowerBI
- Background in technology products, SaaS, and cloud solutions
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