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Retention Strategy Manager
3 months ago
Job Title: Campaign Development Manager
Company: Autodesk
Position Overview
At Autodesk, we partner with our clients to revolutionize sectors and deliver exceptional experiences through cutting-edge technological solutions. As a Campaign Development Manager, you will join a vibrant team dedicated to enhancing customer satisfaction in the Media & Entertainment sector. This position entails crafting and executing strategies for customer retention, designing email marketing initiatives, and personalizing content to boost customer interaction.
Key Responsibilities
- Lead and refine the customer retention program by leveraging insights and product analytics
- Design and oversee email marketing initiatives aimed at enhancing retention
- Advance segmentation and content personalization tactics for retention efforts
- Evaluate product usage statistics and engagement metrics to inform retention strategies
- Conduct A/B testing and optimize campaign outcomes based on analytical findings
- Collaborate with interdisciplinary teams to produce compelling campaign materials
- Remain informed about marketing trends and industry best practices
Essential Qualifications
- 5+ years of experience in campaign management
- Expertise in email marketing management and social media strategy
- Proficiency in Adobe Analytics or PowerBI
- Background in technology products, SaaS, and cloud solutions
