Senior Manager, Content Strategy

4 weeks ago

Québec, Quebec, Canada Directive Consulting Full time

At Directive Consulting, we pride ourselves on being a results-driven marketing agency focused on SaaS and technology firms. Our innovative approach, known as Customer Generation, emphasizes the importance of generating sales-qualified leads (SQLs) and customers, moving beyond traditional metrics like marketing-qualified leads (MQLs). Our extensive service offerings encompass Paid Media, Search Engine Optimization (SEO), Performance Creative and Design, Video Production, Revenue Operations, and Strategic Planning, all tailored to help our clients consistently achieve their SQL objectives.

Position Overview:

As a pivotal member of Directive, Associate Directors play a crucial role in both client satisfaction and team retention, with their performance directly impacting our financial outcomes.

Key Responsibilities:

  • Goal Establishment: Associate Directors are tasked with defining the objectives for each client engagement within their team.
  • Adherence to Best Practices: They ensure that all clients adhere to industry best practices across various channels, particularly focusing on:
    • Lifetime Value to Customer Acquisition Cost (LTV:CAC) modeling
    • Customer Generation strategies
    • Share of Search Engine Results Page (SERP)
    • Effective Content Development
  • Removing Obstacles: Successful campaigns hinge on timely approvals. It is essential to identify and address potential roadblocks, collaborating closely with strategists to secure necessary approvals.
    • Facilitate discussions about roadblocks during one-on-one meetings with strategists, ensuring a clear action plan is in place to overcome challenges.
  • Leadership: We seek leaders who inspire rather than manage. Cultivate a structured environment, establish regular communication, and empower your team through clear expectations and support.

Performance Goals:

  • Net Sales Margin (NSM) Target: 100%
  • Customer Satisfaction Score (CSAT): 4.2+
  • Revenue Generation: $150,000 for each half of the fiscal year (total across the team for the first half)

Benefits Offered:

  • A competitive living wage.
  • Comprehensive medical, dental, and vision insurance plans, including a fully employer-paid option for employees and a partial contribution for dependents.
  • Holistic Support Benefits:
    • Mental Health - Access to licensed therapists through Spring Health and a Headspace membership.
    • Physical Wellness - Gympass access.
    • Time Off - Unlimited Paid Time Off (minimum of two weeks), Paid Company Holidays, a day off for your birthday, and a year-end recharge period.
    • Financial Security - Traditional and Roth 401(k) plans with a 3% company match.
    • Performance Bonus - Annual bonuses based on tenure, increasing over time.
    • Annual Team Retreat - A trip to a designated location for team bonding and relaxation.

Work Environment:

As a remote-first organization, employees can work from anywhere within the United States, with options for utilizing our modern offices. For select roles, we accommodate global opportunities where we have established operations, provided that candidates possess the necessary work authorization.

This position allows for complete virtual operation from a home office. Collaboration primarily occurs through virtual meetings and messaging platforms. Employees must have reliable internet access and a professional workspace.

To succeed in this role, individuals must meet essential job functions effectively. Reasonable accommodations may be provided for qualified individuals with disabilities.

Commitment to Diversity:

Directive is dedicated to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.


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