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Director of Digital Asset Management

2 months ago

Old Toronto, Ontario, Canada Firewood Marketing, Inc. Full time
Job Description

**Associate Director, Asset Management**

We are seeking a highly skilled and experienced Associate Director, Asset Management to join our team at Firewood Marketing, Inc. As a key member of our organization, you will be responsible for driving impactful growth and demand generation programs, collaborating closely with our clients and cross-functional teams to deliver high-quality work in a fast-paced environment.

Key Responsibilities:
  • Client Management: Understand client objectives and establish processes for effectively managing the organization by understanding issues, trends, and perspectives that may influence our work.
  • Campaign Development: Drive development of campaigns to amplify initiatives including understanding various marketing channels, how and when to use them, identifying required marketing assets and driving asset development.
  • Measurement and Analysis: Own measurement and analysis of channels and campaigns with a focus on maximizing qualified business opportunities and return on investment.
  • Team Management: Manage team-wide and executive communications between the client and cross-functional stakeholders.
  • Project Management: Help keep projects on track through structured tracking and reporting, constantly finding ways to improve processes and streamline efforts.
  • Strategic Partnerships: Provide insights and recommendations to ensure cross-functional alignment of goals and execution to help drive strategic partnerships and new initiatives forward.
  • Creative Testing: Understand and develop testing strategies to measure campaign effectiveness and analyze findings to recommend optimizations for campaign improvement.
  • Creative Audits: Lead campaign creative audits to provide strategy recommendations for updating in-market marketing assets.
  • Project Recovery: If and when a project is missing milestones or is lacking momentum, bring the right resources/attention to get it back on track.
Requirements:
  • Education: BA/BS degree in marketing or related field.
  • Experience: Experience in all aspects of online marketing, including brand, acquisition, demand generation, nurture, growth, partnerships, and retention campaigns.
  • Creative Marketing: Creative marketer with a passion for knowing your customer and proven track record designing programs that motivate them to take action.
  • Creative Testing: Creative testing capabilities, being able to understand the impact of A/B testing campaigns by analyzing results and developing a plan of action to optimize performance.
  • Project Management: Ability to manage several priorities and complex global projects simultaneously.
  • Team Management: Ability to work across teams, build relationships, and influence executive managers.
  • Communication: Skilled communicator with strong written and verbal communication and interpersonal skills, including both professional and casual style of communication.