Customer Relationship Management Specialist

4 weeks ago

Toronto, Ontario, Canada Porsche Cars Canada Full time

Role Overview

Elevate the Luxury Experience at Porsche Cars Canada

Are you driven by the desire to enhance the luxury customer journey? Porsche Cars Canada (PCL) is in search of a proactive CRM Manager who will be instrumental in refining our multi-channel luxury customer experience. This role presents a distinctive opportunity to contribute to the esteemed Porsche brand, collaborating with PCL-owned entities and dealers to boost customer satisfaction and loyalty.

Key Responsibilities:

As the CRM Manager, your responsibilities will include:

Direct Marketing Leadership : Partner with Marketing and all Porsche Centres to define and execute our CRM strategy. Local Campaign Support : Offer insights and direction to Porsche Centres for localized marketing initiatives, ensuring optimal utilization of the Marketing Manager tool. Customer Lifecycle Management : Strategize, organize, and implement effective lifecycle communications, including newsletters, magazines, and welcome kits. CRM Database Optimization : Collaborate with the Dealer Platform Manager to enhance data integrity and deliver actionable insights. Predictive Marketing Development : Work alongside Porsche AG to create innovative marketing programs tailored for the Canadian audience. Target Group Activation : Execute targeted strategies to engage and connect with priority customer segments. Market Research Leadership : Oversee surveys, focus groups, and research projects to continually enhance campaign effectiveness and customer satisfaction. Customer Satisfaction Coordination : Lead the Porsche Canada Customer Satisfaction Committee. Strategic Project Support : Assist the Customer Journey Manager in budget planning and the execution of significant strategic initiatives.

Qualifications:

Educational Requirements:

Bachelor's degree in Data Analytics, Marketing, Business, or a related discipline.

Professional Experience:

At least 5 years of experience in database management and CRM, with dealer relationship experience being a plus. Willingness to travel occasionally.

Skills and Attributes:

Expertise in Direct Marketing, customer loyalty initiatives, and lead management. High-level experience in automotive marketing is preferred. Strong skills in presentation, data analysis, and software applications (SAP, Excel, PowerPoint, Word). Excellent communication, meticulous attention to detail, and organizational capabilities. Results-oriented, proactive, and driven. Strong project management abilities with knowledge of relevant methodologies and tools. Creative and analytical problem-solving skills. Familiarity with digital reporting tools and platforms. Knowledge of Porsche sales and dealership systems is advantageous. Understanding of legal regulations impacting marketing activities. Experience with technical platform implementation is beneficial. Fluency in French is an asset; knowledge of German is also advantageous.

Why Choose Porsche Cars Canada?

At Porsche, we are fueled by our commitment to performance and innovation. As part of our organization, you will collaborate with a team of dedicated professionals who share a passion for excellence. We provide a dynamic work environment, opportunities for professional growth, and the chance to be part of an iconic brand.

Our Core Values:

Integrity: We uphold fairness and honesty, adhering to the highest ethical standards. Relationship Building: We anticipate needs and foster personalized connections with our customers and colleagues. Passion: We strive to create memorable experiences by going the extra mile. Efficiency: We operate with an entrepreneurial spirit, treating our business as if we own it. Leadership: We guide and influence both ourselves and others.

Ready to Accelerate Your Career?

Become a part of Porsche Cars Canada and contribute to a legacy of innovation and excellence.

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