Senior Marketing Analytics Manager

2 weeks ago

Toronto, Ontario, Canada Tiger Analytics Full time

Tiger Analytics is a leading analytics consulting firm that empowers Fortune 100 companies to unlock business value from data. Our team of experts brings deep expertise in Data Science, Machine Learning, and AI, recognized by market research firms such as Forrester and Gartner.

We are seeking a seasoned professional with a unique blend of business consulting skills and data analytics background. If you are passionate about solving complex business problems using data, we would like to discuss this opportunity with you.

Key Responsibilities:

  • Strategic Leadership: Collaborate with cross-functional teams, including digital marketing, product management, and data science, to drive business growth.
  • Digital Marketing Strategy: Facilitate design thinking workshops to develop omni-channel marketing product strategies.
  • Client Consulting: Provide expert guidance to clients on roadmap development and project planning for marketing frameworks and data-driven solutions.
  • Program Management: Oversee the planning and implementation of various marketing analytics projects.
  • Reporting and Insights: Analyze data from Google Analytics, Adobe Analytics, and other platforms, and generate actionable insights for marketing strategies.
  • Market Research: Stay up-to-date on industry trends and conduct competitive analysis to inform business decisions.

Requirements:

  • 8-10 years of experience in marketing strategy and program management with a focus on digital analytics.
  • Experience working with digital analytics tools such as Google Analytics and Adobe Analytics.
  • Experience in designing and facilitating design thinking workshops using Mural board.
  • Pharma and/or digital marketing background is preferred.
  • Consulting experience is a significant plus.
  • Excellent communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.
  • Strong analytical skills with the ability to interpret complex data and provide actionable insights.
  • Experience with data visualization and reporting tools such as Tableau, Power BI, or Excel.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Strong problem-solving skills and a proactive approach to learning and development.
  • Education: Bachelor's degree in Marketing, Business, Data Analytics, or a related field. A Master's degree or relevant certifications is a plus.

What We Offer:

Tiger Analytics offers significant career development opportunities as the company grows. This role provides a unique chance to be part of a small, fast-growing, challenging, and entrepreneurial environment with a high degree of individual responsibility.

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