Senior Paid Media Specialist
1 week ago
Directive Consulting is a leading performance marketing agency specializing in SaaS and Tech companies. We employ a unique marketing methodology, Customer Generation, which focuses on SQLs and Customers instead of traditional metrics like MQLs. Our comprehensive digital marketing strategies enable our clients to achieve their SQL targets consistently.
Key Responsibilities- Task Management and Ownership - Paid Specialists must efficiently manage assigned tasks with visibility for key stakeholders in Asana, ensuring timely completion and adherence to instructions provided by the Strategists while maintaining best practices.
- Recurring Account Optimizations and Routine Hygiene Tasks - including SQRs, Routine budget pacing checks, Placement Audits, Negative Keyword Management, Ad Extension Management, Supporting with Keyword Research, Analyze campaign performance metrics using tools such as Google Analytics, GA4, to make data-driven decisions to improve conversion rates.
- Production of Campaign Builds in the UI and Editor Tools - (Strategy is led by Strategists, with Specialists owning the development of PPC and social advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting) including: Ad copy ideation and optimization with quality control from the Strategist, Physically launch paid media campaigns (after development and thorough QA with Strategist), Assisting with client communications, Taking notes during appropriate calls, Populating action items in Asana and sharing with the wider group for completion, Supporting with Agenda Prep, Assisting with reporting data pulls, table, and chart creation, Account coverage during PTO.
- Proactive Communication - Effectively communicate with the Strategist team, reporting any challenges or requirements during the execution of task assignments in order to fulfill the tasks successfully, Ensure you are asking context questions and for any additional details you may need to complete a task outlined to you by your Senior Strategist, Message team members within work hours for non-urgent asks and communications.
- Time Management - For specialists, no two weeks are the same. A successful specialist will know how to manage a high-volume workload and how to compensate for low-volume workloads. Understanding their own working style and habits helps specialists provide team members with accurate estimates for task completion, A specialist is doing well with time management if they are completing every task on time or recognizing early on when a task will not be able to be completed by its anticipated date and notifying the specialist, Giving accurate estimates for the time it takes to complete a task, Avoiding personal burnout by leaning into our core tenant of "Balance is our choice" by taking PTO.
- Task Acceptance Rate: 95% - As measured by whether completed work was presented to a client
- Timeliness of Execution: 100%
- CSAT scores > 4.2 for their pod
- A fundamental grasp of paid media concepts, such as budgeting, bidding methods, match types, conversion actions, audience creation, ad creation, geo-targeting, etc.
- Strong familiarity with major ad platforms like Google Ads and LinkedIn, with more platform experience a bonus
- BASIC analytical aptitude: What performed, why, and what could we do about it? Plus the ability to organize all of these into digestible forms
- Proven organizational, project, and time management skills
- An enthusiasm to grow as a paid media professional and a digital marketer broadly
- We have a set living wage at Directive
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
- Benefits to Support the Whole Person:
- Mental - Access to certified therapists through Spring Health, membership to Headspace
- Physical - Gympass
- Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- Financial - Traditional and Roth 401(k) with a 3% company match
- Bonus - Annual bonus based on tenure, which scales in total amount over time
- Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment
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Senior Paid Media Specialist
1 week ago
Québec, Quebec, Canada Directive Consulting Full timeAbout the RoleDirective Consulting is a leading performance marketing agency specializing in SaaS and Tech companies. We utilize a proprietary marketing methodology, Customer Generation, which focuses on SQLs and Customers instead of traditional metrics like MQLs. Our comprehensive digital marketing strategies enable clients to achieve their SQL targets...
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Québec, Quebec, Canada Directive Consulting Full timeAbout the RoleDirective Consulting is a leading performance marketing agency specializing in SaaS and Tech companies. We utilize a proprietary marketing methodology, Customer Generation, which focuses on SQLs and Customers instead of traditional metrics like MQLs. Our comprehensive digital marketing strategies enable clients to achieve their SQL targets...
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