Social Media Specialist

3 weeks ago

Québec, Quebec, Canada Magasin Latulippe Full time

Company Overview

Magasin Latulippe is a thriving retail establishment dedicated to providing exceptional customer service and a wide selection of high-quality products.

Job Description

We are seeking a talented and passionate Social Media Specialist to join our dynamic marketing team. In this role, you will play a crucial part in shaping our online presence and engaging with our target audience.

  • Responsibilities:
  • Manage and cultivate vibrant online communities across various platforms.
  • Collaborate closely with the marketing team to develop comprehensive content calendars that align with our brand strategy.
  • Create compelling and original content for our website, newsletters, and social media channels, ensuring consistency in brand voice and image.
  • Partner with brand ambassadors to generate and distribute engaging content that resonates with our audience.
  • Provide support for digital advertising campaigns, contributing to their success.
  • Analyze the performance of our social media initiatives, prepare insightful reports, and recommend data-driven strategies for improvement.
  • Stay abreast of emerging trends and influential figures in the digital marketing landscape.
  • Contribute to broader marketing and communications efforts as needed.

Required Skills:

  • Demonstrated ability to create content that drives retail engagement, focusing on conversion and profitability.
  • In-depth knowledge of various social media platforms and their unique functionalities.
  • Excellent written communication skills in French and English.
  • A self-motivated, proactive, and creative individual with a strong work ethic.
  • Exceptional organizational skills and the ability to manage multiple projects effectively.
  • Relevant education and experience in communications or social media marketing.

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