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Head of Product Marketing

2 months ago

Kitchener, Ontario, Canada Rewind Software Full time

Company Overview

Rewind operates under a hybrid work model, with team members collaborating in the office on designated days.

We specialize in safeguarding essential data for businesses across various sectors, focusing on cloud-based applications such as Jira, GitHub, Confluence, and Shopify. Our growth has been supported by prominent investors including Insight Partners, Inovia, Bessemer, and Atlassian Ventures, and we are proud to be recognized among Canada's 50 fastest-growing tech firms (2023 Deloitte Fast 50). Discover our journey and future aspirations through our startup narrative.

Learn more about our mission, values, and the benefits we offer. Explore our blogs for deeper insights into our operations.

Rewind Culture

At Rewind, we value the strength of our team. Our group consists of enthusiastic, performance-oriented individuals who prioritize collaboration in all endeavors. We aim to surpass expectations, fostering innovation and solutions that advance both our clients and ourselves. Our commitment to understanding and addressing customer challenges is central to our mission.

We believe that achieving fulfillment, both professionally and personally, is vital for our team's happiness and productivity. We nurture a positive, inclusive, and engaging workplace where joy and laughter are integral to our daily activities.

Role Overview

As we expand, we seek a driven, strategic Head of Product Marketing to spearhead our product marketing initiatives.

Reporting directly to the CMO, this role entails crafting and executing go-to-market strategies, developing impactful product messaging, and enhancing customer acquisition and engagement. The ideal candidate will possess a robust background in SaaS product marketing, outstanding leadership capabilities, and a proven track record in executing successful product launches and creating effective sales enablement strategies.

Key Responsibilities:

  • Formulating and executing go-to-market strategies for new product introductions and feature enhancements, ensuring alignment with corporate goals and market needs.
  • Ensuring excellence in product launches by coordinating cross-departmental teams, managing schedules, and guaranteeing flawless execution of all launch activities.
  • Collaborating with sales teams to create and deliver training, tools, and resources that empower them to effectively market and sell Rewind's offerings.
  • Developing clear and persuasive product positioning, messaging, and value propositions that resonate with target demographics and distinguish Rewind in the marketplace.
  • Conducting market analysis to identify customer requirements, competitive dynamics, and industry trends, leveraging insights to guide product development and marketing strategies.
  • Partnering closely with product management, marketing, sales, and customer success teams to ensure cohesive and impactful product launches and marketing campaigns.
  • Overseeing the production of marketing materials, including sales enablement resources, case studies, whitepapers, webinars, and blog content, as well as marketplace listings and website product pages.
  • Monitoring and evaluating product campaign performance to enhance marketing effectiveness.
  • Leading and mentoring the Product Marketing Team, fostering a collaborative and high-achieving environment while providing guidance to help team members reach their professional objectives.
  • Establishing key performance indicators (KPIs) for product marketing initiatives and regularly updating senior leadership on progress, utilizing data-driven insights to refine strategies and meet business goals.
Candidate Profile

We are seeking individuals with a minimum of 7 years of experience in product marketing, particularly within B2B SaaS environments, and a demonstrated history of successful product launches and marketing initiatives. A background in technology, particularly in the security sector, is preferred.

Additional Qualifications:

  • Bachelor's degree in Marketing, Business, or a related discipline; an MBA or advanced degree is advantageous.
  • Strong strategic thinking and analytical capabilities.
  • Exceptional written and verbal communication skills.
  • Proven ability to manage multiple projects and prioritize effectively.
  • Experience in leadership and team management.
  • Results-oriented with a commitment to innovation and continuous improvement.
  • Customer-focused mindset with the ability to translate customer insights into actionable marketing strategies.
  • Collaborative team player with excellent interpersonal skills.
Additional Information

We encourage candidates from diverse backgrounds and identities to apply. Each new hire represents an opportunity to bring in unique perspectives, and we are committed to further diversifying our organization. Rewind is dedicated to fostering an inclusive and supportive environment where you can excel in your career.

Our Benefits Include:

  • Employee stock options
  • Comprehensive health benefits
  • Three weeks of vacation
  • Seven life leave days
  • Two professional development days
  • One volunteer day
  • Summer hours (every other Friday off from June to September) and office closure during the holiday season
  • Four-week sabbatical after four years of service
  • Paid parental leave
  • $5000 annual professional development allowance (for courses, books, conferences, certifications, etc.)
  • $1000 annual wellness/home office allowance