Product Marketing Specialist

3 days ago

Kitchener, Ontario, Canada Airbus Full time
Product Marketing Specialist

Job Summary:

We are seeking a Product Marketing Specialist to drive the marketing activities for our Plan & Control and Analyze & Optimize value streams in the Americas region. The successful candidate will provide market and competitor intelligence, and develop analyses to support our business targets.

Key Responsibilities:

  • Assist in growing our business by providing technical pre-sales support and training to the Sales team, and providing marketing feedback and recommendations.
  • Support the execution of our marketing plan, customer calls, customer presentations and/or demonstrations, and other business activities, including bid management and RFP activities, with marketing feedback and recommendations.
  • Stay up-to-date with current technology and airline business processes and practices in the market to be recognized as an expert in our products and services, particularly for the Americas.

Dimensions:

  • Order Intake & KPI targets: New Business, Renewals and KPIs based on Business development and Marketing targets - support with Marketing actions, analyses, feedback and recommendations.
  • No direct management of Marketing team members, objectives and recruitment/turnover.

Main Responsibilities:

  • Support the marketing activities for the objectives in the Plan & Control and Analyze & Optimize value stream(s) for the Americas.
  • Develop and complete regional market analyses (competition, current and forecast markets) and synthesize the outcomes to support our business lines, including Portfolio Growth, Strategy & Partnerships, and Customer Fulfillment.
  • Support go-to-market strategies, including sales tool-kit, sales force training and pricing policy development.
  • Support Pricing strategy for assigned products and services with regional information.
  • Support the NAVBLUE Customer Feedback Loop (market research, customer focus groups, controlled entry into service and trial programs, and user forums).
  • Support all stages of the sales cycle in Americas, including managing leads qualification, supporting opportunity pursuit planning and follow-up, preparation and delivery of presentations and demonstrations to customers, and supporting the development of proposals and RFP (RFx) responses with marketing recommendations and feedback.
  • Provide a communication path to the respective product managers relating to regional commercial and operational issues.
  • Provide marketing content and support for press releases, internal/external websites, blogs, social media, trade shows, and events and conferences.
  • Demonstrate products and services using various tools (brochures, demonstrations, presentations) and articulate product capabilities and sales differentiators (unique selling points).
  • Support NAVBLUE Air, the internal NAVBLUE Operations Control Center for customer experience.

Requirements:

  • Bachelor's Degree in Aeronautical Engineering.
  • Preference for Scaled Agile Framework (SAFe) training and certifications.

Preferred Experience & Capabilities:

  • 3-5 years of marketing experience.
  • Flight planning and/or Ops & Crew Management system experience.
  • Previous experience with a major Flight Operations solutions provider and/or major airline is preferred.

Knowledge, Skills, Demonstrated Capabilities & Competencies:

  • Must work effectively with others in a team environment as well as independently with little supervision.
  • Capable of understanding and using enterprise software solutions.
  • Capable of demonstrating high-level product knowledge internally and to customers.
  • Understanding of market trends in a fast-moving environment.
  • Clear understanding of product evolutions and priorities at all times.
  • Strong presentation skills and ability to communicate professionally in written responses.
  • Strong analytical/critical thinking skills.
  • Superior product knowledge as it relates to the defined product suite.
  • Understanding and ability to learn to use enterprise software solutions such as Salesforce, Qlik Sense, LoopIO, and Cirium.

Travel Required:

  • Must be able to travel both domestically and internationally up to 40% of the time.

Perks:

Located in the heart of University of Waterloo's David Johnston Research + Technology Park, NAVBLUE is close to shops, restaurants, gyms, daycare, and many other amenities. As part of our family, you will enjoy:

  • Being part of Airbus Network.
  • Flexible hours.
  • Hybrid working environment (3 days in office).
  • Free parking.
  • Weekly Breakfast.
  • Vacation Days
  • Professional Development Day.
  • Christmas shut down.
  • Summer core hours.
  • Strong work-life balance.
  • Casual dress code.
  • Competitive group benefits plan.
  • Strong focus on mental health support benefits.
  • 5 Sick Days.
  • 2 Personal Days.
  • RRSP matching program.
  • Life Insurance.
  • Employee stock ownership plan.
  • Maternity & Paternity benefits.
  • Referral program.
  • Rewards and Recognition program.
  • Training and Development Support.
  • Monthly Lunch and Learns.
  • Fitness & Wellness reimbursement.
  • An active social committee.
  • Organized Volunteer Events.
  • Game room, including a flight simulator
  • Lunch hour sporting activities (hockey, soccer, volleyball etc.) with a shower on site.
  • Active Inclusion & Diversity Committee.

How to Apply:

We thank all applicants for applying. Only selected applicants will be contacted.

NAVBLUE is committed to creating an environment and a culture where everyone feels like they belong. We are committed to providing equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job.

Company: NAVBLUE, Inc.

Employment Type: Permanent

Experience Level: Professional

Job Family: Sales, Marketing & Commercial Contracts

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