Marketing Campaign Coordinator
3 weeks ago
Campaign Specialist at Dew Software
Dew Software is seeking a talented Campaign Specialist to play a pivotal role in the Digital Transformation sector. The company partners with leading organizations to drive digital innovation and transformation initiatives. This position emphasizes delivering exceptional outcomes and supporting clients in achieving their marketing objectives.
Key Responsibilities- Design and execute marketing campaigns across multiple platforms, including email, social media, and online advertising.
- Formulate campaign strategies aimed at customer acquisition, retention, and engagement.
- Ensure campaign messaging aligns with overarching marketing goals through collaboration with internal stakeholders.
- Evaluate campaign effectiveness to enhance results and return on investment.
- Conduct A/B testing and assess data to refine campaign strategies.
- Keep abreast of industry developments and best practices in campaign management.
- Collaborate with cross-functional teams to ensure successful campaign implementation.
- Deliver insights and recommendations by compiling comprehensive campaign reports.
Qualifications
- A Bachelor's degree in Marketing, Business, or a related discipline is required.
- A minimum of 2 years of experience in campaign management or digital marketing is essential.
- Familiarity with marketing automation platforms such as Marketo, HubSpot, or Salesforce Marketing Cloud is necessary.
- Strong understanding of digital marketing channels and strategies.
- Experience in managing email marketing initiatives and knowledge of CAN-SPAM regulations is important.
- Excellent analytical and problem-solving abilities are required.
- Capability to manage multiple tasks with a keen attention to detail.
- Exceptional written and verbal communication skills are essential.
- A collaborative team player with experience in CRM systems like Salesforce is preferred.
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