E-commerce Strategist

2 weeks ago


Montreal, Quebec, Canada Browns Shoes Inc Full time

About Browns Shoes Inc.

Browns Shoes Inc. is a leading footwear retailer dedicated to providing exceptional customer experiences. With over 65 stores across Canada, we are committed to offering a wide selection of trendy styles and unique collections, solidifying our position as an industry leader.

Senior E-commerce Manager Position

We are seeking a seasoned digital marketing expert to join our team as a Senior E-commerce Manager. In this role, you will be responsible for developing and implementing a comprehensive e-commerce strategy to enhance the online shopping experience for our customers and drive business growth.

  1. Responsibilities:
  2. Oversee daily e-commerce operations, including content optimization and merchandising.
  3. Collaborate with the marketing team to elevate the brand and improve the online customer experience.
  4. Work closely with the Director of Digital to identify opportunities for testing and optimization, ensuring continuous improvement.
  5. Deliver a seamless customer journey across all digital channels, fostering customer satisfaction and loyalty.
  6. Utilize data analytics to track performance, measure key performance indicators (KPIs), and make informed decisions to drive growth.
  7. Enhance the online shopping experience through personalized recommendations and targeted marketing initiatives.
  8. Manage relationships with external partners for development and maintenance of our e-commerce platform.
    1. Requirements:
    2. Minimum 5 years of experience in digital marketing, demonstrating a proven track record of success.
    3. Strong understanding of e-commerce platforms and best practices, ensuring optimal functionality and user experience.
    4. Excellent analytical and problem-solving skills, enabling you to identify trends, opportunities, and areas for improvement.
    5. Demonstrated success in driving online sales growth through strategic planning and execution.
    6. Proficiency in digital marketing tools and techniques, staying abreast of industry advancements and emerging technologies.
    7. Effective communication and leadership abilities, fostering collaboration and driving team performance.


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