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Education Product Strategist
3 months ago
Employment Status:
PermanentHours Type:
Full-time We need you to shape a world-class team
CSA Group is dedicated to achieving an ideal: making the world better, safer, and more sustainable. This ideal has been at the core of our mission since 1919, when we developed our first engineering standard for railway bridges. Today, nearly 100 years later, CSA Group boasts over 3,500 standards, codes, and related products.
Headquartered in Canada, CSA Group operates globally with more than 30 laboratories and offices across Europe, Asia, and North America. We provide testing, inspection, and certification services for a wide range of products—from household items to cutting-edge technologies—to ensure they meet stringent safety, performance, and environmental impact requirements.
Our employees take pride in knowing their work positively impacts people's lives. We need individuals like you to continue our mission in this regard.
Job Summary:
The Education Product Strategist leverages industry trends and the evolving needs of the workforce to deliver educational and training solutions that facilitate access, knowledge, and application of standards. This role involves owning and managing a portfolio of publications, educational and training products, or technology-driven solutions related to standards. Collaboration with internal and external stakeholders is essential to identify market demands, develop business cases, secure funding, and create effective solutions to address knowledge and skill gaps in the market.
This position requires a strong business focus and a close relationship with the market. The Education Product Strategist formulates a multi-year strategic plan for their product portfolio and oversees product development and market entry activities, addressing challenges and ensuring successful project launches. A unique combination of marketing, business, and technical expertise is necessary. The ability to initiate and expand programs or products in both new and existing areas while delivering consistent results is crucial.
As an Education Product Strategist, you will have the opportunity to:
Identify development opportunities related to new business ventures, new markets, portfolio exits, or enhancements to achieve product, program, and divisional objectives. Contribute to defining functional strategies and lead aspects of strategy implementation as needed. Conduct customer interviews, win/loss analyses, surveys, and focus groups; review customer feedback and product usage to identify trends and needs. Attend industry events and tradeshows, engaging regularly with customers and stakeholders at all levels to understand market requirements. Build relationships with significant external and internal customers and stakeholders to identify new product development funding and/or sales opportunities; lead proposal negotiations, development, and contracting as necessary. Collaborate with the Instructional Design team to create product plans that ensure solutions meet the needs of learners and stakeholders. Develop positioning documents, business proposals, and business cases using data-driven decision-making to identify viable opportunities that align with the strategic objectives of the portfolio. Develop and oversee market launch plans for new products in collaboration with marketing and sales teams; ensure timely launch of e-commerce product pages and landing pages. Create product knowledge resources and conduct training, providing coaching and guidance for internal staff and third-party distributors, if applicable. Share best practices among the extended Education and Sales team. Collaborate with other Product Managers to identify cross-sell, bundle, and subscription collection opportunities. Deliver strategic presentations to executive leadership.Preferred Education and Experience:
University Degree and a minimum of 7 years of experience in product management and educational program development. Experience in training needs assessment and data analysis. Strong verbal and written communication skills, including the ability to present to senior leaders. Ability to research, propose, and execute effective product plans. Proven project management skills and the ability to influence cross-functional teams without formal authority. Strong organizational and time management skills, including the ability to manage multiple simultaneous projects. Ability to develop new customer contacts and build outstanding client relationships at all levels within the organization. Experience with proposal writing and contract development. Product management certification and industry experience are assets. Proficiency in reading, writing, and speaking French is an asset.