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Position Overview
As a Regional Sales Manager, you will be tasked with achieving or surpassing established service benchmarks while advocating for products and fulfilling route management goals. Through exemplary execution, you will reach volume objectives, enhance market presence, strengthen brand value, and expand brand distribution within your designated region.
Key Responsibilities
- Oversee territory coverage to guarantee exceptional execution.
- Strategically plan on a daily, weekly, or monthly/quarterly basis, aligning with quota and distribution goals.
- Sustain and expand current volume and distribution by cultivating trustworthy and long-lasting relationships with both ON and OFF Premise accounts.
- Manage the allocated budget as necessary.
- Facilitate product tasting and educational sessions.
- Conduct sales calls utilizing the company's Structured Call methodology.
- Monitor competitive activities within the territory and provide constructive feedback.
- Identify, assess, and qualify new accounts to evaluate potential compatibility with the brand portfolio.
- Deliver product and brand marketing insights through sales materials and staff training seminars.
- Collaborate with supplier representatives and management in the field to drive sales.
- Enhance the marketability of our products through effective shelf management, display positioning, concept selling, and price point management.
- Ensure brand distribution in key purchasing areas of accounts.
Required Qualifications
- Bachelor's degree is mandatory.
- Minimum of 3 years' sales experience in a Fast Moving Consumer Goods setting.
- Strong organizational and multitasking abilities.
- Exceptional communication skills: verbal, listening, and written.
- Proven judgment and problem-solving capabilities.
- Excellent negotiation and influencing skills.
- Solid understanding of the sales and marketing of wine and spirits.
- Strong interpersonal and analytical skills.
- Proficient in MS Office applications.
- Familiarity with Liquor Board Regulations, market trends, and competitive landscape.
- Additional duties may be assigned by the supervisor as required.
