Digital Insights Analytics Manager

4 weeks ago

Toronto, Ontario, Canada McDonald's Full time

Position Title: Digital Analytics Manager, Business Insights

Company: McDonald's Canada

Department: Strategy & Insights

Level: Manager

Reports To: Senior Manager of Business Insights - Digital Analytics

Employment Type: Full-time, Permanent

Role Overview:

  • Engage with internal stakeholders to grasp business objectives and convert them into analytics project specifications.
  • Partner with marketing and technology teams to deliver insightful analyses and predictive models that aid in strategic decision-making.
  • Oversee the analytical development in collaboration with analytics partners to enhance the digital offerings.
  • Work alongside global data science teams and external collaborators to design customer-focused analytics solutions.
  • Apply advanced analytical methodologies to assess digital customer segments and emerging trends.
  • Deliver regular performance reports to leadership regarding strategy outcomes and insights.
  • Contribute to data governance initiatives by documenting key performance indicators and data sources utilized in strategic planning.
  • Foster a safe, respectful, and inclusive workplace environment consistent with McDonald's core values.

Qualifications Required:

  • Bachelor's Degree in Business, Computer Science, Economics, Marketing, or a related discipline.
  • Minimum of 5 years of experience in marketing analytics, digital products, or business intelligence.
  • Proficient in Microsoft Excel, PowerPoint, and SQL.
  • Thorough understanding of best practices in digital and marketing analytics.
  • Experience with digital analytics platforms such as Adobe Analytics and Amplitude.
  • Familiarity with business intelligence tools and data visualization software like Tableau, Power BI, and Alteryx.
  • Excellent communication skills with the ability to effectively present complex data.
  • Highly organized with the capability to manage multiple projects in a fast-paced environment.

About McDonald's Canada:

McDonald's Canada is dedicated to creating a diverse and inclusive workplace. We provide equitable opportunities for all employees and prospective candidates. Accommodations are available upon request during the application process.

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