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Director of Influencer Management and Public Relations

2 months ago

Toronto, Ontario, Canada Behaviour Interactive Full time
About Behaviour Interactive

Behaviour Interactive is a leading video game development studio headquartered in Montreal, with a presence in Toronto, Seattle, Rotterdam, and the UK. We're a dynamic, independent studio of over 1200 passionate employees, crafting unforgettable experiences across PC, console, and mobile platforms.

Job Description

We're seeking a seasoned professional to lead our Influencer Management and Public Relations efforts. As a Director of Influencer Management and Public Relations, you will:

Key Responsibilities
  • Set the global direction for Influencer management and Public Relations for our current and upcoming live games
  • Empower your team to create and execute high-quality, high-return influencer campaigns
  • Foster collaboration with partners and cultivate relationships with our agencies and the press worldwide
  • Advocate for Influencer and PR initiatives, establish KPIs, and communicate their impact
  • Communicate player experience insights and address negative sentiment and press, including managing crises
  • Validate and manage the Influencer and PR budgets for all our games
  • Mentor and coach a team of influencer managers and PR managers
Requirements
  • A minimum of 8 years of experience in the gaming or entertainment industry, with solid experience successfully launching games and working on GaaS campaigns
  • Knowledge of and/or a network within the current game community, influencers, and journalists considered a strong plus
  • A solid understanding of Influencer and PR KPIs, a track record of driving positive ROI, and strong understanding of current game/entertainment Influencer and PR trends
  • Experience managing influencer and PR teams, with a strong passion for team building and mentoring
  • Fluency in English; speaking French is a strong plus
About You

We're looking for a seasoned professional with a passion for Influencer Management and Public Relations. If you have a strong track record of driving positive ROI and a solid understanding of current game/entertainment Influencer and PR trends, we'd love to hear from you.