Marketing Strategy Lead

7 days ago

Vancouver, British Columbia, Canada Procurify Full time
About the Role

Procurify is seeking a seasoned Product Marketing Manager to spearhead the development and execution of our product marketing strategy. As a key member of our team, you will be responsible for creating and implementing a comprehensive product marketing plan that drives key buyer and customer metrics.

Key Responsibilities
  • Develop and execute a product marketing strategy that aligns with our overall go-to-market strategy.
  • Lead the creation and management of cross-functional product marketing playbooks, including current features, new feature launches, market and vendor intelligence, and new product innovations.
  • Partner closely with senior sales leadership to build sales enablement content and materials that support acquisition, expansion, and retention.
  • Leverage business analytics and KPIs to make data-driven decisions about current and future product strategies.
  • Build trust, awareness, and affinity in the Procurify brand by deeply understanding the market, buyer, and customer wants and needs.
  • Collaborate with marketing function leaders and cross-functional teams to develop a cohesive and inclusive product marketing function.
Requirements
  • 5+ years' experience in high-growth marketing, preferably with a SaaS or B2B company.
  • Strong product marketing management leadership, function expertise, and playbook execution.
  • Proven track record of leading, influencing, and collaborating with cross-functional teams.
  • Deep understanding of the importance of customer and market-focused messaging and positioning.
  • Outstanding conversational and written communication style that is simple, clear, and concise.
  • Positive and open-minded with excellent leadership, problem-solving, and strategic thinking skills.
  • Team player aligned with organizational objectives while working as an individual contributor.
  • Solid project management skills with the ability to focus on high-impact, high-value initiatives.
About Procurify

We're committed to helping mission-driven organizations spend smarter. We empower mission-driven organizations around the world – across industries like biotechnology, education, health care, manufacturing, and software – to achieve their goals by making their money go further.

Money is complicated, managing it shouldn't be. We make spend management smart and simple.

We've created an environment where personal and professional growth is a real priority. Some of the great perks we offer include:

  • Flexible working: We're a remote-first organization with flexible working hours.
  • Four-day workweek: Burnout is real. To help you restore balance between work and life, all Procurify team members work four days a week.
  • Unlimited responsible time off: Work hard, play harder. All team members can take advantage of our unlimited responsible time off policy.
  • Extended health benefits: Massage appointments, dental coverage, counseling... You name it, our extended health benefits program likely covers it.
  • Community initiatives: We have a strong commitment to community. Join one of our regular community days, donate to our Donate Your Day program, and get involved with one of our lunch and learns.
  • Stock options: Everyone has a chance to own a part of Procurify.
  • DEI initiatives: We regularly run a diversity, equity, and inclusion roundtable where we host guest speakers and tackle the topics that matter.

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