Head of Marketing Strategy

4 weeks ago

Vancouver, British Columbia, Canada Collage HR Full time

About Collage HR:

Collage HR is a premier human resources platform tailored for modern businesses. Our clients across various sectors have streamlined their HR processes, enhancing efficiency and productivity.

Position Overview:

The Marketing Operations Director at Collage HR plays a pivotal role within the executive team, reporting directly to the CEO. This position is tasked with developing and implementing robust marketing strategies aimed at elevating brand visibility, enhancing customer interaction, and driving revenue expansion. The Marketing Operations Director will oversee the entire marketing lifecycle, from ideation to execution, ensuring all initiatives align with the company's objectives.

Key Responsibilities:

  1. Strategic Marketing Development:
    • Design and execute comprehensive marketing plans that align with Collage HR's growth ambitions.
    • Analyze market dynamics, customer preferences, and competitive positioning to guide strategic choices.
    • Embrace a test-and-learn approach to refine marketing efforts.
  2. Brand Stewardship:
    • Lead the deployment of the company's branding strategy, ensuring uniform messaging across all platforms.
    • Enhance brand equity through innovative and cohesive marketing initiatives.
  3. Lead Generation Initiatives:
    • Craft and implement effective strategies to generate qualified leads for the sales team.
    • Leverage diverse channels, including digital and content marketing, to attract high-quality prospects.
  4. Collaboration with Sales:
    • Coordinate closely with the sales department to ensure marketing efforts support sales goals.
    • Provide targeted campaigns and materials to bolster sales effectiveness.
  5. Product Messaging:
    • Develop and communicate compelling product positioning and value propositions that resonate with target markets.
    • Ensure clear communication of product advantages to enhance customer engagement.
  6. Performance Analytics:
    • Monitor, evaluate, and report on marketing performance metrics to gauge the success of initiatives.
    • Utilize insights from data analysis to refine marketing strategies and enhance ROI.
  7. Team Leadership:
    • Guide, mentor, and develop the marketing team, fostering a culture of collaboration and innovation.
    • Encourage professional development and equip the team with necessary skills and resources.
  8. Financial Oversight:
    • Manage the marketing budget, ensuring optimal resource allocation for maximum impact.
    • Oversee financial planning and monitoring to adhere to budgetary guidelines.
  9. Content Development:
    • Supervise the creation of engaging content across various channels, ensuring alignment with brand messaging.
    • Maintain a consistent brand voice throughout all marketing materials.

Qualifications:

  • A Bachelor's degree in Marketing, Business, or a related discipline; an MBA or advanced degree is preferred. A minimum of 7 years of experience in leading growth-oriented marketing initiatives is required.
  • Demonstrated experience in a senior marketing leadership role, ideally within a fast-paced B2B environment.
  • In-depth knowledge of digital marketing, lead generation, and brand management.
  • Proficient in digital marketing channels, including Google Ads, LinkedIn Ads, SEO, SEM, and Display advertising.
  • Proven ability to drive and scale lead generation in dynamic settings.
  • Hands-on experience with email marketing strategies for both acquisition and retention.
  • Strong analytical skills with the capacity to translate data into actionable strategies.
  • Excellent communication and interpersonal abilities.
  • Proven leadership skills, focusing on team development and achieving organizational objectives.
  • Experience supporting business development and sales functions.
  • Familiarity with marketing automation tools and platforms.

Compensation: Competitive salary and comprehensive health and wellness benefits are offered.

Diversity and Inclusion:

Collage HR is committed to fostering a diverse and inclusive workplace where every individual is valued for their unique contributions. We are dedicated to providing equal opportunities and maintaining an environment free from discrimination.

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