Digital Strategy and Account Lead

2 months ago

Vancouver, British Columbia, Canada Umami Marketing Inc. Full time
About the Role

We are seeking a highly skilled and experienced Digital Strategy and Account Lead to join our team at Umami Marketing Inc. This is a part-time position with the potential to lead to a full-time position, offering significant ownership and responsibility.

Key Responsibilities
  • Work closely with clients to understand their business objectives and challenges.
  • Create Inbound Marketing Strategies and Plans that leverage Umami's team and deliver successes.
  • Lead the execution of Strategies from start to finish for multiple clients concurrently.
  • Create and track against baselines to communicate results and unforgettable ROI.
  • Maintain accurate status reporting and communicate updates to Umami management.
  • Adopt and implement Umami project management practices to drive success in your projects.
  • Build out relevant, ever-changing buyer personas and client profiles.
  • Build and manage rich content/editorial calendars for our clients that attract a qualified audience to our owned properties.
  • Increase and generate new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
  • Perform audits and analysis on multiple tactics.
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
  • Identify and help execute opportunities to grow client accounts and retainers.
Your Profile

We are looking for individuals who are passionate about making a difference in others' lives and in their own. We thrive off of successes for our clients, which translates directly into opportunities for you and your growing career.

  • BA/BS degree or equivalent work experience.
  • 3-5+ years of inbound marketing and/or agency experience with a focus on organic SEO, content & email marketing, and paid advertising.
  • Proficiency in marketing automation and blogging software to generate traffic, convert visitors into leads, and then nurture them into converted customers.
  • Excellent communicator and creative thinker, with an eagerness to seek the truth and use data to inform all decisions.
  • Known as a people person with a sixth-sense ability to create clarity and execute flawlessly in environments with multiple stakeholders, diverse needs, and competing priorities.
  • Ability to synthesize lots of information, understand problems quickly, and seamlessly navigate the team through them.
  • Strong knowledge of planning, project, and risk management techniques and tools, and a proven ability to organize teams around problems and projects and execute.
  • Ability to work independently or with a team.
  • Account Management: Semi-ridiculous drive to serve clients, create and demonstrate value, memorize dogs/kids names, know channel preferences, and keep the ball rolling despite all the inevitable challenges and complications of real life.
  • Team-Building: No ropes course, but you must egolessly manage copywriters, designers, developers, and promoters so we can get it all done and still have time to relax and enjoy ourselves.
  • Attention to detail and never lose sight of the big picture.
  • Ability to work under pressure and meet deadlines.
  • Eagerness to follow industry best practices, tools, and techniques and readily translate them into successful adoption by Umami to enhance our ability to achieve our mission and drive our client's success.
  • Ability to create and measure campaigns in HubSpot, Pardot, or other marketing automation systems.
  • Experience with conversion optimization, including A/B testing.
Technical Experience
  • Experience with HubSpot, MailChimp, Pardot, Marketo, other marketing platforms.
  • Google Analytics and GTM experience – cross-domain tracking, eCommerce tracking, and measurement protocol.
  • WordPress and similar CMS experience.
  • Salesforce and similar CRM experience.
  • HTML/CSS and other markup and scripting language experience is a bonus.
We Care Deeply About Our People

We know that culture isn't really about beer taps, beanbag chairs, and painted walls – in fact, we don't have a physical office or even want one. It's about people, it's about your team, and it's about doing the right thing well. It's about wanting to build something great and knowing your team is there to support you in your relentless drive to create value for the customer.

We believe in careers as an enabler of who you want to be. Surround yourself with capable and dedicated people with multiple superpowers. Work hard, build successes, celebrate, grow, repeat.

We also believe strongly in career growth. Umami's team is led by highly capable industry professionals with a depth of experience and knowledge available to you to enable you to be successful in this role.

You will be working alongside Founder, Victoria Chemko, who has over 20 years of experience in the B2B technology, digital marketing, and project management space. She will mentor you, providing guidance in all things digital, while allowing you the freedom and autonomy to learn, make mistakes, and grow.

If interested in this position, please submit your resume, attn: Victoria Chemko, with 'Lead, Digital Strategy and Accounts' in the subject line.

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