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Digital Strategy Lead for Client Accounts
2 months ago
Are you ready to take charge of digital strategy and client management?
At Umami Marketing Inc., we are on the lookout for a talented individual who excels in strategic planning, account oversight, and execution. Your expertise in analytics, user experience, content creation, and audience segmentation will be crucial in driving our clients' success.
Position Type: Part-Time/Contractor, with the potential for Full-Time
About UsUmami Marketing Inc. is expanding, and we want you to be part of this growth.
We specialize in empowering our clients through effective inbound marketing strategies and enhancing their digital presence. We seek passionate, experienced professionals who are committed to making a significant impact on client outcomes and advancing our mission.
This role offers significant responsibility and ownership, with the potential to transition into a full-time position.
As a results-oriented inbound marketing agency based in Vancouver, BC, we cater to small to medium-sized B2B technology firms, providing comprehensive marketing solutions to foster growth and success. Our services encompass marketing strategy formulation, execution, website development, and project management for extensive initiatives. We are enthusiastic about marketing and eager to welcome those who share our passion to join our team and contribute to our collective success.
Remote Work Opportunity: Our team operates globally, allowing for flexible work hours and telecommuting.
Key ResponsibilitiesIn this pivotal role, you will:
- Collaborate closely with clients to grasp their business goals and challenges.
- Develop inbound marketing strategies and plans that leverage our team's strengths to achieve success.
- Oversee the execution of strategies from inception to completion for multiple clients simultaneously.
- Establish and monitor performance baselines to communicate results and demonstrate impactful ROI.
- Maintain precise status reports and provide updates to management.
- Implement project management best practices to ensure project success.
- Create and refine buyer personas and client profiles.
- Manage a dynamic content calendar that attracts qualified audiences through various content types (blogs, whitepapers, webinars, etc.).
- Generate leads by optimizing site traffic through effective calls-to-action and landing pages.
- Enhance marketing automation and lead nurturing processes across email and social channels.
- Conduct audits and analyses on various marketing tactics.
- Establish analytics frameworks to connect marketing activities with customer acquisition and continuously improve conversion processes.
- Identify opportunities for account growth and retention.
We are looking for individuals who are dedicated to making a positive impact in their own lives and the lives of others.
- Bachelor's degree or equivalent professional experience.
- 3-5+ years of experience in inbound marketing or agency settings, focusing on SEO, content marketing, and paid advertising.
- Proficiency in marketing automation tools and blogging platforms to drive traffic and convert leads.
- Exceptional communication skills and a creative mindset, with a strong inclination towards data-driven decision-making.
- A reputation as a people-oriented professional with the ability to clarify complex situations and execute effectively amidst diverse stakeholder needs.
- Strong analytical skills, capable of synthesizing information and navigating challenges with ease.
- A proactive thinker who identifies opportunities and knows how to leverage them.
- Expertise in project and risk management techniques, with a proven ability to organize teams around objectives.
- Ability to work autonomously or collaboratively.
- Account management skills with a strong commitment to client service and relationship building.
- Team leadership capabilities, fostering collaboration among writers, designers, and developers.
- Meticulous attention to detail while maintaining a focus on overarching goals.
- Ability to thrive under pressure and meet deadlines.
- Willingness to adopt industry best practices and tools to enhance our capabilities.
- Experience with campaign creation and measurement in marketing automation systems.
- Familiarity with conversion optimization techniques, including A/B testing.
- Experience with marketing platforms such as HubSpot, MailChimp, Pardot, or Marketo.
- Knowledge of Google Analytics and GTM for tracking and measurement.
- Familiarity with WordPress and similar content management systems.
- Experience with CRM systems like Salesforce.
- Basic understanding of HTML/CSS is a plus.
At Umami Marketing Inc., we prioritize our people. We believe that a strong culture is built on teamwork, integrity, and the pursuit of excellence. We encourage creativity, support personal growth, and value the freedom to innovate and learn from experiences.
We are dedicated to fostering career development, led by experienced professionals who are committed to your success in this role.
