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Head of Marketing Strategy
3 months ago
About Collage HR:
Collage HR is a premier platform dedicated to transforming human resources management for businesses. Our innovative solutions empower organizations to streamline their HR processes, enhancing efficiency and productivity.
Position Overview:
The Marketing Executive Director at Collage HR plays a pivotal role in shaping the company's marketing vision and strategy. Reporting directly to the CEO, this position is crucial for developing and implementing comprehensive marketing initiatives that elevate brand recognition, foster customer engagement, and drive business growth. The ideal candidate will possess a blend of creativity and strategic insight, overseeing all marketing activities to ensure alignment with organizational objectives.
Key Responsibilities:
- Strategic Marketing Leadership:
- Design and execute robust marketing strategies that align with Collage HR's business objectives.
- Analyze market dynamics, customer preferences, and competitive positioning to inform strategic marketing decisions.
- Adopt an experimental approach to marketing, continuously testing and optimizing initiatives.
- Brand Development:
- Manage the execution of the brand strategy, ensuring cohesive messaging across all platforms.
- Enhance brand equity through innovative marketing campaigns and initiatives.
- Lead Generation Strategies:
- Devise and implement effective lead generation tactics to attract qualified prospects.
- Leverage diverse channels, including digital marketing and events, to maximize lead quality.
- Collaboration with Sales:
- Partner with the sales team to align marketing efforts with sales goals and strategies.
- Support sales activities with targeted marketing campaigns and resources.
- Product Messaging:
- Craft compelling product positioning and messaging that resonates with target markets.
- Ensure clear communication of product advantages to enhance customer engagement.
- Performance Analytics:
- Monitor and evaluate marketing performance metrics to gauge the success of initiatives.
- Utilize insights from data analysis to refine marketing strategies and improve ROI.
- Team Leadership:
- Lead and mentor the marketing team, fostering a culture of collaboration and innovation.
- Encourage professional development and equip the team with necessary skills and tools.
- Budget Oversight:
- Manage the marketing budget, ensuring optimal resource allocation for maximum impact.
- Oversee financial planning and expenditure to adhere to budgetary limits.
- Content Development:
- Direct the creation of engaging content across various channels, ensuring alignment with brand voice.
- Supervise content quality to meet marketing objectives and audience expectations.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
- 7+ years of experience in a senior marketing leadership role, ideally within a B2B context.
- Strong expertise in digital marketing, lead generation, and brand management.
- Proficient in digital marketing tools, including Google Ads, LinkedIn Ads, SEO, and SEM.
- Demonstrated success in driving pipeline growth in dynamic environments.
- Experience with email marketing strategies for both acquisition and retention.
- Exceptional analytical capabilities to translate data into actionable marketing insights.
- Strong communication and interpersonal skills.
- Proven leadership skills with a focus on team development and achieving business objectives.
- Familiarity with marketing automation platforms and CRM systems.
Compensation: Competitive salary and comprehensive health and wellness benefits.
Diversity and Inclusion: Collage HR is committed to fostering a diverse and inclusive workplace, valuing unique perspectives and talents. We provide equal opportunities and strive to maintain an environment free from discrimination.
