Director of Marketing Strategy

6 days ago


Vancouver, British Columbia, Canada WOW 1 DAY PAINTING Inc. Full time
About the Role

We are seeking a highly skilled Marketing Director to lead our marketing efforts and drive brand growth at WOW 1 DAY PAINTING Inc.

Key Responsibilities
  • Marketing Strategy: Develop and execute comprehensive marketing strategies to enhance brand visibility and drive growth across our franchise network.
  • Database Marketing: Apply data-driven approaches to execute and optimize marketing programs, measuring success and delivering on short and long-term goals.
  • Digital Marketing: Develop and lead integrated media strategies, planning, and execution, driving traffic, engagement, and conversions.
  • Lead Generation: Utilize various channels to drive lead acquisition, analyzing metrics and optimizing campaigns for improved performance and ROI.
  • Cross-Functional Leadership: Develop and manage strong relationships with franchise owners, ensuring cohesive and integrated marketing efforts across the organization.
  • Team Leadership: Lead, mentor, and develop a high-performing marketing team, fostering a collaborative and results-driven environment.
Requirements
  • 7-10 years of marketing experience, with a minimum of 5 years in leadership roles leading multiple marketing functions across multiple locations.
  • Franchise experience is an asset.
  • Proven history of driving multi-location growth.
  • Bachelor's degree in Marketing, Business, Information Technology, or a related field; advanced degree preferred.
  • Ability to analyze business requirements and translate them into technical specifications, coupled with strong problem-solving skills and attention to detail.
  • Demonstrated ability to effectively communicate key marketing concepts, strategy, plans, and activities to stakeholders.
What We Offer
  • Total Compensation Package includes Extended Health and dental.
  • Focus on your development through our professional development programs.
  • Enjoy a variety of health and wellness initiatives.


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