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Email Marketing Specialist

4 months ago

Waterloo, Canada Perimeter Institute for Theoretical Physics Full time

Perimeter Institute offers a dynamic work culture fueled by ideas and collaboration. The centre hosts a diverse research community, including some of today’s pre-eminent theoretical physicists, PhD and Masters-level trainees, and the world’s largest group of independent postdoctoral fellows in the field, all supported by a small group of hard-working administrative staff.

**Core Responsibilities**
- Oversee Perimeter’s audience segmentation, message targeting and conversion - i.e., moving funding and recruitment audiences along the engagement and nurturing pathways
- Create, design, and maintain lead-generation landing pages and forms (HubSpot), including all back-end workflows
- Champion the contact relationship management (CRM) (Salesforce), and the marketing automation (HubSpot) systems as a super-user, and support data integrity, analysis, and extraction; implementation, monitor, adjusting and reporting on campaigns
- Develop internal communications including Perimeter’s weekly internal e-newsletter (“PI This Week”), institutional announcements, and more
- Assist in assuring and reporting that Perimeter is compliant with the Canadian Anti-Spam Legislation and other regulations for e-communications

**Required Knowledge & Competencies**
- A completed postsecondary education in marketing, communications, digital marketing, or related field
- Highly developed writing/editing and communications skills, with a talent for explaining difficult concepts in clear and accessible ways
- Experience with relevant tools including Salesforce (or comparable CRM), HubSpot (or comparable), with an eye for detail and precision
- Strong organization, time management, prioritization, and multi-tasking skills with a high attention to detail
- Ability to work independently, and as a team member
- Ability to manage several projects simultaneously with mínimal supervision
- Additional Assets Include: Experience in a not-for-profit setting, knowledge of relevant people in the scientific, academic, political, bureaucratic, media and outreach circles and a passion for communicating science