Customer Marketing Specialist

3 weeks ago

Waterloo, Canada Axonify Full time

Axonify is the frontline enablement solution that’s science-backed and proven to maximize the potential of workforces. Through bite-sized microlearning and daily intelligent reinforcement, embedded two-way communication and guided task management, Axonify gives frontlines what they need to learn, connect, and get things done. Our platform is fun, engaging and simple to use and our unprecedented 83% engagement rate speaks for itself.

Are you a recent graduate with a passion for marketing and a desire to make a meaningful impact? Axonify is seeking a dynamic and motivated Customer Marketing Specialist to join our Brand Marketing team. As a new graduate, this is an excellent opportunity to kick-start your career and develop valuable skills in customer advocacy, relationship management, and content creation. Reporting to the Customer Advocacy Manager, you will play a pivotal role in amplifying our brand by leveraging the power of customer stories and testimonials. Join us and be part of a vibrant, fast-paced environment where you can contribute to customer success, drive brand awareness, and shape your future in marketing.

**The things you'll do**:
**Customer Relationship Management**:

- Build strong relationships with our valued customers to understand their experiences, challenges, and successes.
- Collaborate with cross-functional teams to identify satisfied customers for advocacy initiatives.

**Case Study Development**:

- Conduct interviews and research to gather information about customer experiences with Axonify's products and services.
- Craft compelling case studies that showcase the benefits, outcomes, and ROI achieved by customers using Axonify's solutions.
- Collaborate with the Marketing team to create engaging and visually appealing case study content.

**Customer Advocacy Programs**:

- Identify opportunities for customer advocacy and referrals to drive brand awareness and lead generation.
- Coordinate customer participation in webinars, speaking engagements, and other marketing events.
- Nurture and expand the customer advocacy program by developing relationships with satisfied customers.

**Content Creation**:

- Work closely with the Content Marketing team to create customer-focused content, such as testimonials, videos, and blog posts.
- Leverage customer stories to create persuasive messaging and value propositions that resonate with target audiences.
- Collaborate with the Marketing team to ensure consistent branding and messaging across all customer advocacy materials.

**Reporting and Analysis**:

- Track and measure the impact of customer advocacy initiatives, providing regular reports and insights to the Customer Advocacy Manager.
- Monitor industry trends, competitive activities, and customer feedback to identify opportunities for continuous improvement.

**The things you bring**:

- **Degree.** Bachelor's degree in Marketing, Communications, or a related field with
- ** Interest.** A strong interest in marketing and customer advocacy.
- **Communication skills**. Excellent interpersonal and communication skills, with the ability to build strong relationships and engage with customers effectively.
- **Writing skills.** Exceptional writing skills, with the ability to create compelling and engaging content.
- **Organizational skills.** Strong organizational skills, with the ability to prioritize and manage multiple projects simultaneously.
- **Analytical skills**. Analytical mindset with the ability to track, measure, and analyze the impact of customer advocacy initiatives.
- **Tools.** Familiarity with CRM software (e.g., Salesforce) and marketing automation tools (e.g., HubSpot) is a plus.
- **Passion. **Passion for customer success, storytelling, and building brand advocacy.

**Work location**:
You will have the flexibility to choose how you work - in office, virtually or a combination of both. You will be provided with the tools, resources and support to ensure success regardless of where you physically work.

**The things you’ll enjoy**:
**An impactful product** that gives back to the communities and frontline workers that support our everyday lives.

**People with great attitudes** that lead to great results through our values: Empathetic, Bold, Innovative and Empowering.

**A diverse Axonify Community** that celebrates unique perspectives and experiences that add richness to our culture.

**Leaders that trust deeply** who leverage our skills, adapt to us as individuals and encourage us to be our best selves.

**Flexibility and choice**. Early riser? Great, we offer flexible work hours. Prefer to work from home and in the office? No problem, we operate on a hybrid model where you work in the location that supports your personal and professional life. Mac over PC? Take your pick because we want you to have the equipment that you are comfortable with. East or West coast? We have employees that span across Canada, the US and the UK. Eid or Christmas? Our Flexible Holiday Progra

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