Current jobs related to Digital Marketing Specialist - Waterloo - University of Waterloo

  • Digital Marketing Lead

    5 days ago

    Waterloo, Ontario, Canada Definity Financial Corporation Full time

    We are seeking a seasoned Senior Manager, Digital Marketing to drive our digital growth initiatives.About the Role:This is an exceptional opportunity for a dynamic leader to join our team and contribute to our mission of delivering innovative digital marketing solutions.Key Responsibilities:Lead and develop a high-performing team of digital...

  • Digital Marketing Supervisor

    2 days ago

    Waterloo, Canada Activa Holdings Inc. Full time

    Role Summary **Company**:Activa **Job Title**:Digital Marketing Supervisor **Job Type**:Full-Time, Permanent **Reports To**:Marketing Manager **Location**:Waterloo, Ontario Reporting to the Marketing Manager, the Digital Marketing Supervisor is responsible for supporting the growth and development of the Activa brand, both traditionally and digitally....

  • Marketing Specialist

    2 weeks ago

    Waterloo, Canada University of Waterloo Full time

    Overview: The Marketing Specialist is responsible for the research, development, coordination and promotion of marketing efforts for a defined area within the Waterloo Undergraduate Student Association (WUSA). The incumbent is responsible for developing, implementing and monitoring strategic marketing initiatives designed to maximize awareness of their...

  • Sr Manager, Digital Marketing

    3 weeks ago

    Waterloo, Ontario, Canada Definity Financial Corporation Full time

    Senior Manager, Digital Marketing and MediaOur purpose-driven organization seeks a dynamic Senior Manager, Digital Marketing and Media.Key ResponsibilitiesLead and develop a high-performing team of 4 digital specialists.Foster a positive, empowering culture of collaboration and excellence.Co-develop efficient/effective processes to support team and...

  • Marketing Specialist

    6 days ago

    Waterloo, Canada Wilfrid Laurier University Full time

    **Position Summary** Reporting to the Associate Manager, Marketing, the Marketing Specialist is a key strategic contributor to the university’s External Relations team. The Marketing Specialist assists in developing and executing a variety of strategic marketing plans to build the Laurier brand, advance the university’s strategic objectives and protect...

  • Sr Manager, Digital Marketing

    3 weeks ago

    Waterloo, Ontario, Canada Definity Financial Corporation Full time

    Our purpose-driven organization is seeking a dynamic Senior Manager, Digital Marketing and Media. Reporting to the AVP, Brand & Marketing Strategy, this role will strategically develop, implement, and measure Definity and Economical digital marketing and media initiatives with a focus on driving brand and business growth and affinity.What can you expect to...

  • Sr Manager, Digital Marketing

    3 weeks ago

    Waterloo, Ontario, Canada Definity Financial Corporation Full time

    Our purpose-driven organization is seeking a dynamic Senior Manager, Digital Marketing and Media. Reporting to the AVP, Brand & Marketing Strategy, this role will strategically develop, implement, and measure Definity and Economical digital marketing and media initiatives with a focus on driving brand and business growth and affinity.What can you expect to...

  • Manager, Digital Marketing Strategy

    4 days ago

    Waterloo, Ontario, Canada Sun Life Full time

    Job Description : Reporting to the Director of Marketing for Prospr, the Digital Marketing Strategy Manager will work closely with the marketing and sales leadership teams to deliver marketing and communications initiatives to meet our growth focused objectives and drive business results for businesses. The role will be partnering with external and...

  • Marketing Specialist

    3 days ago

    Waterloo, Canada IMS Full time

    **Company Overview** IMS (Insurance and Mobility Solutions) is a leader in connected car and telematics services. We provide services and analytics to insurers, governments, and enterprises. We are proud to be the developer of the industry-acclaimed; cloud-based “Drive-Sync” connected car platform. From insurers and governments to dealerships and...

  • Marketing Specialist

    2 days ago

    Waterloo, Canada Topcon Canada Inc. Full time

    Under the supervision of the Sales Director, the marketing specialist will work in collaboration with Americas marketing team to localize all marketing materials for the company’s products in the Canadian Market and establish strategy in collaboration with the VP finance & Operation to help the TCI Sales Team increase their sales numbers. **Core Job...

  • Digital Marketing Specialist

    1 week ago

    Kitchener-Waterloo, Canada UpAuto Full time

    **_UpAuto Group is looking for a Digital Marketing Coordinator in the Kitchener/Waterloo Area!_** **Job Summary** The Digital Marketing Coordinator works closely with senior management to support the planning and execution of customer marketing platforms. You will support the creation and delivery of incredible customer-facing content on our social media...

  • Sr Manager, Digital Marketing

    3 weeks ago

    Waterloo, Canada Definity Financial Corporation Full time

    Our purpose-driven organization is seeking a dynamic Senior Manager, Digital Marketing and Media. Reporting to the AVP, Brand & Marketing Strategy, this role will strategically develop, implement, and measure Definity and Economical digital marketing and media initiatives with a focus on driving brand and business growth and affinity.What can you expect to...

  • Digital & Content Marketer

    1 day ago

    Waterloo, Canada IMSMB Full time

    Waterloo, ON (remote for now, hybrid model in the future) or fully remote if you are located outside of the Kitchener-Waterloo region - Excellent opportunity for an aspiring marketing professional - Competitive compensation structure, with comprehensive benefits package and 4 weeks of vacation to start - Opportunity to make an immediate impact on a small...

  • Digital Marketing Manager

    5 days ago

    Waterloo, Canada MCW Solutions Full time

    We are searching for a highly-creative digital marketing manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness. **Digital Marketing Manager Responsibilities**: - Developing...

  • Head of Digital Innovation

    5 days ago

    Waterloo, Ontario, Canada Definity Financial Corporation Full time

    Innovative Digital Solutions:We are looking for a highly skilled Senior Manager, Digital Marketing to lead our digital marketing efforts and drive business growth through innovative solutions.About the Job:This is an exciting opportunity for a seasoned digital marketing professional to join our team and contribute to our mission of delivering innovative...

  • Bilingual Digital Marketing Support Specialist

    1 day ago

    Waterloo, Canada Manulife Full time

    **_Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You’ve come to the right place. We’re looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you, and the career below sounds exciting, we’d like to hear from you....

  • Marketing Specialist

    2 weeks ago

    Waterloo, Canada MarshallZehr Full time

    **Marketing Specialist** **Who is MarshallZehr?** **MarshallZehr Group Inc (“MZ”)** provides mortgage lending and customized financial solutions for high-performing real estate developers. With $3.4B of fundings over 350+ projects, MarshallZehr has become one of Canada’s most trusted capital partners for the growing construction and development...

  • Director of Digital Growth

    5 days ago

    Waterloo, Ontario, Canada Definity Financial Corporation Full time

    Drive Digital Growth:We are seeking a motivated and results-driven Senior Manager, Digital Marketing to lead our digital growth initiatives and drive business success.About the Role:This is an excellent opportunity for a dynamic leader to join our team and contribute to our mission of delivering innovative digital marketing solutions.Key...

  • Digital Event Specialist

    6 days ago

    Waterloo, Canada Sun Life Full time

    You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll...

  • Sr Manager, Digital Marketing

    4 weeks ago

    Waterloo, Canada Definity Financial Corporation Full time

    Our purpose-driven organization is seeking a dynamic Senior Manager, Digital Marketing and Media. Reporting to the AVP, Brand & Marketing Strategy, this role will strategically develop, implement, and measure Definity and Economical digital marketing and media initiatives with a focus on driving brand and business growth and affinity. What can you expect to...

Digital Marketing Specialist

1 month ago

Waterloo, Canada University of Waterloo Full time

Overview:
**Term: 1 year**

The Digital Marketing Specialist will report to the Manager, Strategic Digital Experience and be responsible for research, development and delivering of marketing campaigns to support key business development initiatives in the Co-operative and Experiential Education (CEE) portfolio. The incumbent is responsible for the development and implementation of day-to-day marketing campaigns, content strategy and paid digital advertising.

Reporting to the Manager, Strategic Digital Experience, and in collaboration with colleagues across CEE and campus partners, the incumbent develops and manages multi-channel marketing campaigns that aligns with the overall goals and strategic initiatives set by CEE to support the operations and relations with key stakeholders within CEE.

**Responsibilities**:
Creates multi-channel digital marketing content
- Develops content to meet the needs of CEE’s key audiences and stakeholders including prospective employers, employers, students, governments, industry leaders and thought leaders
- Identifies trending topics and research to include in videos, social media campaigns (organic and paid), content marketing tools (i.e., gated guides) and e-newsletters
- Works on special projects for brand building, employer engagement and business development
- Works in collaboration with the communications team and engagement team to include marketing content in the employer engagement e-newsletter
- Uses a keen understanding of effective sales, digital marketing, and conversion tools and techniques to assess the prospective employer’s needs and discuss how hiring a student could bring value to the employer
- Develops awareness and lead generation content for business development across all digital channels and for different stages of the marketing funnel
- Helps meet established employer targets as indicated in CEE’s overall business goals
- Reports on progress and analytics with transparency, clarity and openness to broaden understanding of prospecting outcomes, quality of lead funnel management, lead conversion to job postings and to jobs filled and number of students hired
- Addresses challenges within the business development process with digital solutions for optimal outcomes
- Helps produce marketing and business development video projects

Ensures quality multi-channel digital marketing content
- Reviews and revises existing marketing content based on data to ensure that marketing content is effective and relevant
- Optimizes content based on Search Engine Optimization (SEO), keyword research, and Google Analytics
- Complies with brand guidelines and presentation guidelines for consistent representation and quality of the overall brand
- Strategically reviews human resources and workforce research and trends to discern content of interest
- Conducts environmental scans to identify new approaches and assess new technologies to deliver marketing content in new and innovative ways

Project management and campaign reporting
- Monitors, reviews and oversees internal communications around campaign messaging and plans
- Ensures that appropriate metrics are defined, monitored, reported, analyzed, refined and examined for marketing activities as a basis for strategy development
- Applies project management best practices and tools to accurately document all components of each campaign strategy for which they are responsible and contributes appropriate updates to the overall CEE marketing and business development plan
- Manages CEE’s digital marketing calendar to ensure transparency and deployment of strategic marketing messaging
- Provides updates and recommendations to the Manager, Strategic Digital Experience to ensure marketing results are on target to deliver on objectives
- Provides feedback to the Manager, Strategic Digital Experience and other CEE team leads on the impact of marketing content using data-driven analysis

Collaborates, advises and consults regarding digital marketing projects
- Works closely with Digital Experience colleagues, Manager, Strategic Digital Experience, Manager, Strategic Communications and Associate Director, Communications, Engagement and Digital Experience to ensure content is shared and integrated across CEE and campus channels
- Contributes expertise to creative brainstorming and concept development sessions
- Maintains a clear understanding of generational characteristics and the needs of all audiences at different stages throughout the employment management funnel in order to enhance the content strategies for which they are responsible
- Maintains awareness of current research, trends in co-operative education and work-integrated learning, management of digital communications, significant developments that impact experiential education opportunities and programming at the University
- Participates positively in the business development best practices group meetings, team meetings and department meetings through attendan