Marketing Specialist

6 days ago

Waterloo, Canada eSentire Full time

About eSentire
eSentire is on a mission to hunt, investigate and stop cyber threats before they become business disrupting events. We were founded on the premise that if you can’t find a solution, you build it. Entrepreneurship and innovation are in our DNA. Our culture is based on transparency, teamwork, and continuous innovation.

The Role

We are seeking a Marketing Specialist to join our growing marketing team. Reporting to the Senior Marketing Manager, the Marketing Specialist will play a key role in executing integrated customer focused campaigns to drive strong marketing and business results. They will be responsible for researching and developing integrated campaign ideas to support the customer lifecycle journey and the project management of campaign tactics. The Marketing Specialist will also be responsible for ensuring ongoing optimizations are made to improve results and future programs.

Position Responsibilities
- Manage end-to-end integrated marketing programs for customers across the post-purchase customer lifecycle with a focus on cross-sell, upsell, retention, and expansion
- Own campaign ideation, planning and execution for cross-selling, upselling, and expanding services within targeted customer segments
- Implement an ABX marketing strategy in coordination with cross-functional teams to maximize customer awareness and marketing through the lifecycle
- Analyze and report on KPIs and marketing funnel performance and proactively optimize for improvement
- Work with technology partners on MDF funded upsell/cross-sell programs
- Execute go-to-market plans to support marketing objectives, integrated campaigns and the growth of the eSentire customer base
- Monitor and research industry trends to identify marketing opportunities and penetration strategies and understand the competitive landscape within targeted markets
- Collaborate cross-functionally with other marketing teams (e.g. content, creative, field marketing, communications and/or product marketing) to execute marketing tactics
- Work with marketing operations to define detailed audience lists and oversee lead management (e.g., scoring, routing and data accuracy) within our marketing automation platform (Pardot), CRM (Salesforce), and other lead generating platforms
- Utilize A/B testing and leverage marketing data and insights to optimize tactics and programs
- Ensure effective and efficient communication with internal and external stakeholders

Qualifications and Skills
- Bachelor's Degree in Marketing or related discipline preferred
- Minimum 3 years’ experience in marketing programs/lead generation/ customer marketing in B2B technology
- Demonstrated marketing campaign execution and optimization experience
- Understanding of customer marketing tactics, strategy and overall integrated marketing execution
- Demonstrated skill in managing timelines, budgets and multiple vendors
- Strong project management skills with experience using project management tools such as JIRA
- Strong ability to prioritize work in a demanding, fast-paced environment while managing multiple programs/tactics at one time
- Excellent verbal, written and interpersonal communication skills
- Experience using sales and marketing automation platforms
- Strong Microsoft Office proficiency, including Excel and PowerPoint

Our Culture and Values
At eSentire we work in a collaborative and innovative work environment. We work with brilliant and passionate people who strive and encourage others to do their best. eSentire’s idea-rich environment welcomes creative and sometimes unconventional perspectives

Total Rewards

We believe in rewarding performance and providing comprehensive benefits tailored to support your well-being. Our package includes comprehensive health benefits, a flexible vacation plan, and participation in our company-wide equity program, allowing you to share in the success and growth of our organization.
Accommodation

LI-VM1
LI-Hybrid

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