Digital Ads Campaign Specialist
5 months ago
Who we are:
Luna Events Canada specializes in unique witchy, metaphysical and holistic markets. Our intention is to create awareness within the community for small, local businesses to help them shine their light. Luna Events creates markets filled with love, light and healing energy, with the intention to help everyone to vibrate higher.
**Responsibilities**:
- Establishes effective Paid Ads strategy that correlates with business initiatives.
- Creates and executes brand campaigns, remarketing campaigns, search campaigns, display ad campaigns, geotargeting campaigns, target audience campaigns
- Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.).
- Collaborate with the content and design teams to ensure ad creatives are compelling and optimized for conversions.
- Complete ad campaigns and related tasks in a timely manner
- Stay updated with the latest developments in both platforms and implement best practices to ensure campaign effectiveness.
- Manage an advertising budget efficiently, ensuring optimal allocation across different campaigns and platforms.
- Provide detailed monthly reports showcasing campaign performance and recommendations for future strategies.
- Work closely with other marketing team members to integrate and align paid campaigns with overall marketing strategies.
- Write SEO optimized copy, compelling headlines, captions and effective hashtags while developing strategies to drive sales, web traffic, and grow engagement
- Manage and grow our online presence, by creating and curating relevant content to use across multiple social media platforms.
- FB Pixel Installation & setup
- Experience required:
- A minimum of 3 years of proven experience in managing online ads campaigns.
- Strong analytical skills with the ability to draw insights from data.
- Well
- organized, detail-oriented, and the ability to work independently and manage multiple projects simultaneously
- Proficient with graphic design creations
- Strong analytical skills and familiarity with Google Analytics, Facebook Analytics, and other related tools.
- Proficiency in A/B testing and conversion rate optimization.
- Strong understanding of the latest trends in digital advertising.
- Excellent written and verbal communication skills.
We look forward to hearing from you.
Luna Events Team
**Job Type**: Part-time
**Salary**: $20.00-$22.00 per hour
**Benefits**:
- Flexible schedule
Work Location: In person
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