Meta Ads Specialist

2 weeks ago

Guelph, Canada Intrigue Media Full time

**About Intrigue**:
At Intrigue, our purpose is to empower leaders to strengthen communities. We believe that success is built on leadership and we’re committed to building leaders at every level of the organization. The world is full of people waiting for someone else to make a change, leaders step up to create the change they want to see in the world.

We are on a mission to 10x the impact of Intrigue for entrepreneurs across North America. Our goal is to empower 500 clients per year with our Marketing Action Plans in the next 10 years. This is a bold target and we’re committed to bringing it to life.

Working at Intrigue is not for everyone. We expect a lot in terms of personal growth, mastering your craft, and leading others. Our organization has built a platform to do that, but it takes a lot of work from each member of our team.

**About You**:
You are a Paid Social wizard, strategically orchestrating campaigns across Meta platforms and diverse industries. Your distinctive blend of creative ingenuity and analytical finesse transforms each ad copy and design into a compelling narrative that captivates audiences, turning leads into conversions.

As the natural problem solver, you thrive on the data-driven journey, fine-tuning strategies and optimizing Meta campaigns for resounding success.You are managing and sculpting ongoing client campaigns, infusing each with your creative flair and meticulous attention to detail. Your passion for success converges seamlessly with your expertise.

**Job Benefits**:
Check out our Perks page to learn about the benefits of a career with Intrigue.

**Compensation**:
Compensation is base salary, ranging from $55,000 to $70,000. Additional compensation-related perks are outlined on our website.

**The Role**:
As a Meta Ads Specialist, we will look to you to build and optimize paid social media campaigns across Meta platforms. You will manage multiple client accounts and collaborate with entrepreneurs to develop strategic campaigns that drive leads and meet business goals. Your expertise in Facebook and Instagram Ads, coupled with a strong analytical background, will be essential in scaling paid media campaigns for optimal results.

**Here’s what that looks like**:

- You will:

- Campaign Management:

- Use Meta advertising to generate leads.
- Oversee multiple client accounts, working closely with local business owners to define goals, objectives, and budgets.
- Develop cohesive and well-structured social media campaigns that align with client expectations and industry best practices.
- Writing Ad Copy:

- Craft compelling ad content that aligns with client expectations and industry best practice.
- Develop cohesive, well-structured campaigns that resonate with target clients.
- Build visually appealing ad creatives that grab attention and drive engagement.
- Optimization Techniques:

- Utilize the Facebook Pixel to enhance tracking, attribution, and campaign consistency.
- Data Analysis and Reporting:

- Leverage Facebook Insights and cross-analyze data with Google Analytics to provide key insights and recommendations on campaign performance.
- Use WhatConverts to inform campaign decisions and make data-based decisions or recommendations.
- Generate comprehensive reports, translating data into actionable strategies for client campaigns.
- Continuous Learning and Innovation:

- Stay informed about best practices, strategies, legislation, and industry standards related to social media marketing.
- Contribute to a culture of innovation by bringing fresh ideas and creative solutions to the team.
- Strong communication skills, both written and verbal to effectively work within a team environment and with clients.

**What we’re looking for**:
Our Meta Ads Specialist will come to us with **strong, proven experience **working with Meta Ads to generate leads for service-based businesses, all relevant and up-to-date certifications, and strong copywriting & creative skills.

**Your skills and experience include**:

- Previous experience working within an agency environment or working with multiple client campaigns
- Proven strong, successful Meta Ads experience (minimum 3 years).
- Meta Ads Certified
- Experience in optimizing accounts to improve performance
- Experience creating strategies (including ad spend budgets), implementing, and optimizing them to produce results
- Proven skills in ad copywriting (English)
- Substantial experience using Facebook Ads Manager and Business Manager
- A creative mindset to create high-performing ads
- Data driven and curious to dive into the analytical performance of campaigns
- Leadership & proactive problem-solving skills
- Experience working within Google Ads is a huge asset.

You embody the following attributes:

- Strong communicator and active listener
- Resiliency and a passion for personal growth
- Organized and detail-oriented
- Excellent time management
- Positive attitude
- Hungry for success
- A learner’s mindset
- Relish

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