Content Strategy Manager

6 days ago

Oakville, Canada Pelmorex Corp Full time

**ARE YOU INTERESTED IN A WORKPLACE THAT HAS...**

**Remote Work Environment**
- Read more about our remote work environment here #ChooseOurOwnAdventure

**Summer Hours**
- Start your weekend earlier during the summer months

**15 Paid Days Off (in addition to Personal Days)**

**An IDEAS (Inclusion, Diversity, Equity, Awareness, Solidarity) team ️**
- Weather is inclusive, we will be too. Our IDEAS team is committed to making this happen

**HAVE WE GOT YOUR ATTENTION? WANT TO LEARN MORE?**

Read about us here (spoiler alertwe are the home of The Weather Network )

**WHY WE NEED YOU? GLAD YOU ASKED...**

Our
**Content Strategy Manager** is responsible for all the direction and performance of all non weather editorial content across TWN platforms including development, strategy, resourcing, and analytics. You are also responsible for ensuring the production of high quality and engaging video and written content that will increase consumer engagement and loyalty in an evolving media landscape. You will assess industry trends, platform needs, and available analytics to help make the right editorial decisions across all platforms. You are passionate about collaborating across the newsroom, especially with writers, producers, editors, meteorologists and video journalists. You will be thrilled to actively participate in creative meetings and collaborate with internal stakeholders on editorial initiatives for all platforms.

**WHAT'S THE DAY TO DAY LIKE?**:

- Manage a team of optimization specialists, content creators and Climate Editor to produce high quality video and editorial content across all platforms.
- Work closely with the Video and Editorial Manager on daily editorial assignment of content for TWN’s centralized video and editorial department.
- Communicate, teach, track, and model The Weather Network’s best practices in journalism and overall content/brand strategy.
- Track and assess content performance through analytics, audience survey data, and user experience, to determine priorities and resourcing.
- Champion cross-platform coverage at meetings and throughout the day to ensure synergy and priorities are assigned accordingly to each platform.
- Point of contact and lead for 3rd party video providers such as Storyful, CNN etc. In addition, you will work closely with external video partners such as CBC, Global, CNN etc.
- Respond to top-performing content to help inform editorial decisions for all publishing platforms.
- Develop and execute strategies to grow and engage our audiences across all platforms.
- Partner with the Video and Editorial Manager to implement a flexible workflow that supports multi-platform feature content production
- Collaborate with the Product Team/Manager on product platform UX design, content discoverability, content performance on Web, Apps etc.
- Participate in planning of special news, community and marketing events and projects.
- Collaboration with MeteoMedia on content strategy, execution, and performance analysis.

**WE ARE HOPING YOU HAVE**:

- BA/Journalism/Communication degree from an accredited college or university.
- Minimum of 7 years’ experience in a major market digital newsroom environment.
- Minimum of 5 years in a leadership role with direct reporting relationships.
- Solid track record that includes developing engaging online editorial content.
- Broadcast experience is an asset.

**YOU ARE MADE FOR THIS IF YOU**:

- You are a LEADER You foster teamwork and collaboration amongst your team.
- You possess strong negotiating skills and can maneuver through complex situations and across multiple business functions and stakeholders.
- You have creative problem-solving skills. You are adept at combining disparate ideas, concepts, and practices and are able to think “outside the box”, to produce unique and effective solution.
- Ability to empathize with different consumer types, see the world through their eyes and connect those dots to the business.
- You are curious, self-driven, and creative as well as highly collaborative.

**Don’t Meet All The Requirements? Don’t Worry**

**INTERESTED? IT GETS BETTER.**:

- Wellness Program Lunchtime virtual gym sessions? Count me in
- Open and transparent communication, including bi-weekly All Hands Meetings with our CEO
- Frequent employee pulse surveys we value your feedback so we can continue to make Pelmorex a great place to work
- While we encourage 1:1 conversations, we recognize that not everyone is comfortable with speaking up We have an anonymous reporting platform (Speakfully) to ensure everyone’s voice is heard

**OUR PROMISE TO YOU...**

We’re highly focused on doing the right thing.
- We’ll discuss issues and timelines professionally, so you have the time you need to do the best work you can
- You will see the result of your work pushed out to real users quickly
- We’re a team that enjoys learning new technologies and we’re open to trying new things
- We’ll try our best not

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