Communications & Marketing Specialist

2 weeks ago

Edmonton, Canada University of Alberta Full time

**MED Medicine Department**:

- Competition No.

**S100652487**
- Posting Date

**Jan 25, 2024**
- Closing Date

**Feb 07, 2024**
- Position Type

**Full Time - Grant Funded**
- Salary Range

**$68,914 to $95,379 per year**
- Grade

**10**
- Hours

**40**

This position is a part of the Non-Academic Staff Association (NASA).

This position has a term length of 1 year plus 1 day and offers a comprehensive benefits package which can be viewed on our Benefits Overview page.

**Location**

Work primarily takes place at North Campus Edmonton

**Working for the University of Alberta**
- The University of Alberta acknowledges that we are located on Treaty 6 territory, and respects the histories, languages and cultures of First Nations, Métis, Inuit and all First Peoples of Canada, whose presence continues to enrich our vibrant community._

The University of Alberta is teeming with change makers, community builders, and world shapers who lead with purpose each and every day. We are home to more than 40,000 students in 200+ undergraduate and 500+ graduate programs, over 13,000 faculty and staff, 260,000 alumni worldwide and have been recognized as one of Canada’s Greenest Employers for over a decade.

Your work will have a meaningful influence on a fascinating cross section of people—from our students and stakeholders, to our renowned researchers and innovators who are quite literally curing diseases, making discoveries and generating solutions that make the world healthier, safer, stronger, and more just.

**Position**

The Communications and Marketing Specialist will play a pivotal role in developing and executing comprehensive communication and marketing strategies for iSMART (State-of-Art research Centre) and ST Innovations (Business Centre) centres at the University of Alberta. This individual will be responsible for creating and maintaining a positive brand image, engaging with target audiences (Nationally and Internationally), and driving effective communication across various channels. The role requires a blend of creativity, strategic thinking, and strong communication skills.

The Communications and Marketing Specialist is a key member of the team, reporting directly to the Executive Director/Principal Investigator of iSMART and ST Innovations Centres. As a crucial liaison, the incumbent plays an instrumental role in supporting Principal Investigators, Executive Directors, Business and Operations Managers.

The Communications and Marketing Specialist leads and orchestrates a spectrum of communication, marketing, digital, and creative services. The role demands a versatile professional capable of seamlessly toggling between independent and team-oriented tasks, adeptly managing workloads, and skillfully prioritizing assignments with a keen eye for detail. Success in this position hinges on a strong organizational acumen and strategic planning capabilities, coupled with the ability to execute impactful promotions across social media, print, and traditional media platforms.

The position is integral to ensuring that a diverse range of written, visual, and digital materials are not only clear but also engaging for a broad spectrum of audiences. The incumbent will be tasked with creating and maintaining project-specific websites and overseeing the overall web presence, contribute to the planning and execution of events and tours, administer surveys for both administrative and strategic purposes, and assume responsibility for crafting and refining grant reports as necessitated by the ongoing initiatives.

**Duties**

**Marketing and Communication Strategies**
- Assist in the planning and execution of the annual plan for the Communications Unit that aligns with key objectives in the iSMART and ST Innovations Strategy, and supports the mission, vision and values for both centres.
- Coordinate with iSMART and ST Innovations centres and third-party consultants, as needed, to advise and assist with planning and execution of communications strategies and plans that support centres research and business objectives, and help to protect and manage the centres, brand and reputation.
- Devise and lead comprehensive communication, marketing, and creative service strategies for the iSMART and ST Innovations centres.
- Devise and implement a robust strategy to identify target audiences and engage key stakeholders (academic researchers, clinicians, other institutions and businesses) for both centres.
- Develop a marketing plan that includes a mix of online and offline channels.

**Media and Communications responsibilities**
- Manage both platforms websites (smartnetworkcentre.ca and stinnovations.ca) and other online networks or future websites.
- Take charge of day-to-day communication activities, providing leadership in the conceptualization, creation, and dissemination of materials.
- Develop compelling and relevant content for websites, social media, press releases, and marketing materials.
- Manage and enhance the bra

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