Marketing Specialist

2 weeks ago

Edmonton, Canada Blue Grass Sod Farms Ltd. Full time

**BLUE GRASS EDMONTON IS LOOKING FOR A MARKETING SUPERSTAR TO JOIN OUR TEAM**

If you are a detail-oriented individual with a passion for marketing, we want to hear from you Join our team as a Marketing Specialist and contribute to the growth of our business and online presence. You will be responsible for developing strategies, managing website content, implementing SEO best practices, creating online advertising campaigns, and staying up-to-date with industry trends. This is an exciting opportunity to make a significant impact in our growing company.

**Responsibilities**:

- Develop and implement strategies to optimize the company's e-commerce presence
- Manage and update website content using WordPress or similar CMS platforms
- Conduct keyword research and implement SEO best practices to improve search engine rankings
- Monitor website analytics using Google Analytics to identify trends and make data-driven decisions
- Create and manage online advertising campaigns using Google Ads or other advertising platforms
- Develop and execute marketing initiatives
- Utilize Adobe Creative Suite or similar tools to create engaging visuals for online and in store marketing materials
- Stay up-to-date with horticulture industry trends and advancements

**Experience**:

- Proven experience in managing e-commerce platforms and driving online sales
- Proficiency in JavaScript, HTML5, and CSS for website customization and optimization
- Familiarity with Google Analytics and ability to interpret data to drive actionable insights
- Experience with online advertising platforms such as Google Ads or Facebook Ads
- Knowledge of SEO best practices and ability to implement strategies for improved search engine rankings
- Proficient in using Adobe Creative Suite or similar tools for creating visual content
- Strong analytical skills with the ability to research, analyze, and interpret market trends
- Success using digital tools and techniques such as Facebook, Canva, Instagram, TicTok, YouTube, Mail Chimp. to increase customer base and support growth.

**Benefits**:

- Competitive salary based on experience

**Requirements**:

- Bachelor's degree in Marketing, Business Administration, or related field preferred
- Ambitious and Intelligent student (looking for a future career with Blue Grass) will be considered
- Ambitious, Creative, Self-starter
- Strong communication skills and ability to work collaboratively with the team
- Proven ability to manage multiple projects and meet deadlines
- Detail-oriented with excellent problem-solving skills
- Ability to adapt to a fast-paced and ever-changing industry

**Benefits**:

- On-site parking

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 3 years (preferred)

**Language**:

- English (preferred)

Work Location: In person

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