Marketing/Communications - Communications Specialist

3 weeks ago


Edmonton AB, Canada Recruitment Partners Full time

Marketing and Communications Specialist


Our client is searching for a Marketing and Communications Specialist to join their team. This role will be responsible for developing and implementing effective marketing and communication strategies to promote the company’s products and member services, drive member engagement, and increase brand awareness. A successful candidate will lead the marketing and communication campaigns, analyze market trends, and collaborate with cross-functional teams to achieve business objectives.


Develop and execute comprehensive marketing plans and strategies to achieve company goals and objectives
Conduct market research and analysis to identify target audiences, market trends, and competitor activities
Collaborate with cross-functional teams to develop integrated marketing campaigns
Oversee the development of compelling marketing materials, including digital content, sales collateral, and promotional materials
Manage and optimize the company’s online presence, including website, social media platforms, and digital advertising campaigns
Monitor and analyze campaign performance, using data-driven insights to refine strategies and tactics for continuous improvement
Stay updated on industry trends, emerging technologies, and best practices in marketing to drive innovation and maintain a competitive edge
Identify and evaluate new marketing opportunities, including partnerships, sponsorships, and collaborations
Ensure compliance with relevant marketing regulations and guidelines
Proven experience as a Communications and Marketing Specialist or a similar role, preferably in the fast paced and dynamic environment
In-depth knowledge of marketing principles, strategies, and best practices across various channels, including digital, social media, content marketing, and traditional advertising
Proficient in marketing tools and platforms, such as CRM software, marketing automation systems, Google Analytics, and social media management tools
Excellent analytical skills with the ability to interpret data and make data-driven decisions
Exceptional communication and interpersonal skills to collaborate effectively with internal and external stakeholder
Creative mindset with the ability to think outside the box and develop innovative marketing ideas
Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously
We are dedicated to building long-term relationships while securing top talent for Alberta’s best employers. We are proud of our team of consultants, who come with practical business experience, a strong network of professional contacts, and are focused on what is best for both clients and candidates. Accounting & Finance – Sales & Operations – Supply Chain – Human Resources – Office Support – Technology



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