Marketing Technology Specialist

2 weeks ago

Edmonton, Canada GPS Insight Full time

**Who We Are**

**GPS Insight** offers leading technology for organizations that have drivers and technicians in the field, fleets of vehicles, trailers, and other mobile assets. We provide innovative fleet solutions that include vehicle and asset tracking, in-cab smart cameras, field service software, and compliance management.

We know that when you invest in high-performance technology, you achieve results and maximize your return. We feel the same way about our people at GPS Insight. They are what allow us to build world-class solutions that make us leaders in the fleet and field service management space. They are what enable our customers' success. They are our greatest asset. As a result, we take pride in a workplace committed to those who make us go.

Our commitment to growth enables us to push the telematics and field service operations industries forward. It's rooted in our products, embedded in our culture, and reflected in our team-first values. We're looking for the right people to jump onboard with us. Are you ready to take the ride?

**What We Need**

As a **Marketing Technology Specialist** GPS Insight is seeking a results-driven Marketing Technology Specialist to join our dynamic marketing team. Reporting directly to the Director of Marketing Operations, the Marketing Technology Specialist will play a pivotal role in administering and optimizing our marketing technology stack, prioritizing Salesforce and HubSpot. This position requires a proven track record in system administration, automation, data management, and project management particularly in data normalization and cleaning.

**What You'll Do**
- Marketing Technology Administration: Administer, configure, and optimize our marketing technology stack
- Automation: Design, build, and maintain automation workflows within Salesforce and HubSpot to streamline marketing processes
- Data Normalization: Implement data normalization practices and ensure data accuracy and consistency across systems
- Data Cleaning: Identify and resolve data quality issues through systematic data cleaning and maintenance
- Reporting: Develop and deliver regular reports to track key marketing metrics and performance indicators. Ability to extract tangible outcomes and action plans based on the reported data
- Web Development: Proficiency in web development and CMS management such as WordPress administration experience. Knowledge of coding languages such as JavaScript, Python, etc. is preferable
- Google Web Admin Ecosystem: Experience with the Google ecosystem, including Google Analytics 4, Tag Manager, Google Ads Administration etc. - Data Visualization: Preferred familiarity with data visualization tools such as Power BI, Salesforce reporting
- Cross-Functional Collaboration: Collaborate with cross-functional teams, including sales, customer experience, product, and content marketing, to drive integrated marketing initiatives and results
- Documentation: Create and maintain documentation for marketing automation processes and procedures

**Requirements**:

- Bachelor's degree in marketing, business, or a related field. - Demonstrated experience in Salesforce or HubSpot administration
- Proficiency in building automation workflows within marketing systems.
- Strong background in data normalization and cleaning
- Analytical mindset with the ability to translate data into actionable insights
- Detail-oriented with a commitment to data accuracy and consistency
- Excellent communication and interpersonal skills
- Ability to work independently and as part of a team
- Proactive approach to problem-solving and process improvement
- Web development skills with coding languages like JavaScript, Python
- Experience with the Google ecosystem, including Google Analytics 4 and Tag Manager
- Data visualization skills using tools such as Tableau or Power BI

**What We Offer**
- Fast paced and rapidly growing environment
- Chance to deliver mission critical data that drives the operations of our economy
- Opportunity for professional growth and development
- Possibility to learn new and cutting-edge technologies, in an environment that encourages new ideas
- There's more as well Speak with us to find out all details

**Benefits**
- Casual Dress
- Extended health care
- Dental Care
- On-Site parking

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