Marketing Manager

2 months ago

Montréal QC, Canada BakeMark Ingredients Canada Limted Full time

**This position is located in Vancourver or Montreal**

**Join Our Team at Bakemark Ingredients Canada Ltd.**

At Bakemark Ingredients Canada Ltd., we pride ourselves on being a leading supplier of high-quality ingredients for the bakery industry. With a strong commitment to innovation, excellence, and customer satisfaction, we deliver premium products that help our clients create exceptional baked goods. We're looking for passionate, dedicated professionals who share our values and are excited to contribute to our dynamic and growing team. If you're seeking a rewarding career in an industry that values creativity and craftsmanship, Bakemark Ingredients Canada Ltd. is the perfect place for you

**Essential Duties and Responsibilities**:
Adhere to all company policies, procedures and safety rules as stated in the Employee Handbook and otherwise posted or communicated. Exemplify the BakeMark Ways of Working in all aspects of assigned responsibilities, and other duties as assigned.
- Manages strategic planning and execution of all brand and category initiatives and projects. Directly responsible for managing the expansion and development of BakeMark’s brand portfolio. Accountable for actively tracking progress and proposing changes and improvements as needed to meet and/or exceed expectations.
- Work directly with Sales, R&D, Procurement and strategic supplier partners to promote existing lines, lead new product development and establish new strategic partnerships with key suppliers.
- Collaborates with Digital Marketing and Technical Services in the activation and promotion of all brand and category initiatives, ensuring that all Sales teams are well-informed and well-equipped to promote BakeMark’s initiatives out in the field. Leverages brand/category expertise to establish direction and support for all brand/product training activities across the organization.
- Leverages market research, competitive intelligence and consumer data to identify the latest trends and new product opportunities. Leads innovation development with R&D, Procurement and strategic supplier partners to ensure BakeMark’s brand portfolio maintains focus on expansion through value-add innovation.
- Directly responsible for managing all initiative tracking and reporting, relative to the BakeMark brand portfolio. Works with support from Corporate Finance, to deliver scheduled reports to track established KPI’s for brand performance, category performance, as well as conversion initiatives and SKU rationalization efforts. Provides reports directly to the Sr Director of Marketing and SVP of Sales & Marketing, for reporting into the Sales Leaders, as well as the BakeMark Leadership Team.
- Leads the BakeMark Private Brands Committee and all related meetings and activities. Manages all updates and follow-ups on all private-brand projects, working to ensure all involved parties are informed to facilitate progress and ensure all milestones are completed.
- Will focus on leading trade shows from conceptualizing ideas, planning, coordination, and execution of all the trade show requirements of BakeMark. Should possess excellent project management skills and has the ability to problem-solve under pressure.
- Follows BakeMark’s best practices in Marketing and BakeMark’s Good Manufacturing Practices and food safety rules, as well as takes responsibility for house-keeping and sanitation duties for work area and as assigned.

**Qualifications**:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
- Employee must have a valid Driver’s License and have his or her own method of transportation.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

**Education and/or Experience**:

- Bachelor's degree (BA or BS) in Business / Marketing Management from four-year college or university is required.
- 5 + years of marketing and/or brand management experience, preferably within the baking industry and/or a related industry (grocery, foodservice, food/ingredients manufacturing, food/ingredients distribution).
- Must have strong experience with project management and product development process.

**Language Skills**:

- Ability to read, analyze, and interpret general business news articles, press releases, trade publications, trade journals, technical procedures, or governmental regulations.
- Ability to write reports, business correspondence, marketing copy and procedure manuals.
- Ability to effectively present information and respond to questions from groups of directors, managers, agencies, vendors, suppliers and customers.
- Ability to read, write and speak in English & French is preferred.

**Computer Skills**:

- Must be proficient in Microsoft Outlook, Word, Excel and PowerPoint.
- Must also have adequate working knowledge and/

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