District Marketing Manager

1 day ago

Montréal QC, Canada Aramark Full time

The District Marketing Manager (DMM), reports to the Senior Regional Manager - Marketing & Culinary and leads the implementation of marketing programs at multiple accounts within a defined district. The DMM is responsible for supporting critical business initiatives, including the activation of corporate marketing and consumer insights programs, creation and activation of account marketing / growth plans, growing base business, new sales and retention, client value creation, and enhancing Aramark’s brand health. The DMM collaborates with the Senior Regional Manager - Marketing & Culinary, as well as on-site operations and culinary teams while building marketing acumen in their district.

The District Marketing Manager participates in branding, merchandising, vendor-related national and local promotions, and proprietary limited-time offers. This role is integral to increasing customer satisfaction scores, improving margins and market share for accounts in the district.

**Responsibilities**:
**Drive Base Business Growth**:

- Visits district accounts regularly, identify opportunities to drive business improvements that result in measurable profitable growth - including providing recommendations around product, price, merchandising, and promotions.
- Collaboratively develops account marketing / growth plans, monthly campaign calendars, and social media content for accounts.
- Leads the in-unit / field execution of marketing programs + promotions, consumer engagement activities, core proprietary brand marketing assets (and corresponding brand audits), merchandising, account marketing / growth plans, marketing campaigns and social media communications.
- Tracks related KPIs to measure success for each account within the district - including top line sales, retail transaction counts and average cheques, front line contribution, meal plan analytics (for Higher Education), account website and social media channel engagements.

**Support Regional implementation of Culinary, Health & Wellness and Sustainability Programs**:

- Collaborates with the development/regionalization of those programs.
- Ensures that all managers and employees are trained to execute those programs in the region.
- Customize and implement education on-site materials for consumers regarding health & wellness and sustainability.
- Assist operations in product selection and placement, and pricing strategies that support H&W and local purchasing targets as per requirements.
- Conduct, monitor and enforce corrective action on wellness & sustainability standards, via audits, site visitations and action planning.

**Implement Insights**:

- Drives execution of all Aramark primary insights programs (ie. Voice of the Consumer (VOC), Resident or Patient Connect, DiningStyles, Napkin Talk, etc.), interprets and shares results with each account and with the RMM, and collaboratively develops action plans to improve district consumer satisfaction results.
- Defines customer segments and build competitive analysis annually at each account in portfolio.

**Drive Marketing Acumen**:

- Trains operations teams to ensure strategic merchandising tactics, planograms, promotions, and pricing updates for each program are followed.
- Attends weekly district operations calls and delivers updates on health of marketing programs within district and top tips for improvement

**Support New Business & Account Retention**:

- Creates and distributes district and/or key account newsletters.
- Supports and attends district Client Business Reviews (CBRs).
- Assists in implementation of strategic plans for account retention.
- Actively participates in RFP presentation and client retention presentation as required.
- Curates standard marketing materials package for business development proposals and personalize as needed.
- Supports on site opening plan for new account mobilizations within the district.

**Qualifications**:

- A diploma, degree or equivalent in marketing (ie. B.A., B.Comm, etc.) with a strong interest in marketing and sustainability matters
- 3+ years experience in marketing - hospitality/foodservice experience preferred
- Strong presentation and communication skills
- Proficient Microsoft Office Suite: Word, Excel and Power Point
- Proficient with Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Business analysis - ability to track, analyze, and present results from marketing program implementation
- Project management - Multiple tasks will be managed at one time resulting in a need for strong time management and multi-tasking skills
- Dealing with ambiguity - able to get in, assess the situation, identify key players, set action plan, and deliver
- Results oriented - analytical skills and ability to think strategically about the business are essential
- Knowledge of foodservice operations with understanding of connection between menus, recipes and ingredients.
- Knowledge of Quebec retail market and foodservice industry is considered an asset.

**E

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