Digital Community Manager

2 weeks ago


Kitchener, Canada Varicent Full time

A named leader by Forrester in the sales performance management space, Varicent was founded in 2005 when we pioneered sales performance management software. Evolving quickly to become the fastest growing software company in North America according to Deloitte’s Fast 50 in 2010, Varicent was acquired by IBM in 2012 and has since been re-founded as an independent global business serving mid-size and enterprise clients with our full suite of solutions to assist in smarter territory and quota planning, efficient lead to revenue operations, and the fastest and most flexible way to pay sellers accurately and on-time. We are looking for talented, driven people that can make an impact across our organization.

As a Digital Community Manager, you will be laser-focused on managing and expanding the impact and engagement of Varicent customers through an online community. This role will be key in helping our organization scale, making our customers wildly successful, and further differentiating us as a Customer First organization. You will also have growth opportunities as we have a culture that supports your personal and professional development.
- This dynamic person is passionate about engaging with customers on their digital support and educational experience. You’re a pioneer and innovator. You’ve built and/or nurtured successful communities from scratch. You help ideate and envision the “art of the possible” to deliver as much value as possible to our customers on their Varicent customer journey and online experience.

**What you will do**:

- Partner with the Customer Success Enablement team to define and deliver the overall Community strategy for Varicent, including community vision, global expansion, engagement, and strategy.
- Collaborate with internal teams (Products, Customer Success, Marketing, Sales, technology, EMPO, Finance, Legal) to develop a programmatic approach to drive and support the overall online experience for our customers.
- Be a thought leader and vocal advocate for the needs of online assets, including documentation and the customer community.
- Partner with senior stakeholders to advocate for and drive overall content strategy, focused on user issues and product roadmap.
- Analyze our online assets as a customer engagement tool and show value in the investment as we grow and improve the relevance of the information and interactions.
- Manage content through the entire cycle, from brief to scheduling to publishing.
- Monitor and foster positive community activity, proactively keeping a pulse on overall interests and sentiment.
- Be the voice of the community and help them think about things from a social-first perspective.
- This role will require the ability to collect, translate, and respond to data from the community on participation, registration, activity trends, and what is impacting each.

**Success Outcomes**:

- ** 1-3 Months**: On-board, learn systems, establish confidence and programmatic ideas
- ** 4-6 Months**: Own the systems and implement faster, more efficient systems, and work with cross-functional teams
- ** 7 Months & beyond**: Master these programs for growth and continued integrations. Fine tune understanding of customer wants and needs to support in the community.

**What you will bring**:

- 6 years experience which includes 3+ years of experience in marketing focused on CRM or database management, 3+ years of customer success or sales
- 2+ years prior experience building, maintaining, and moderating an online community for customers, preferably in the Saas industry.
- Customer empathy and curiosity to solve business challenges.
- Strong analytical skills and a data-driven mindset
- Strong business communication skills (verbal and written)
- Working knowledge of online community platforms (inSided, Khoros, Thrive, influitive) and Customer Success Manager CRMs (Totango, Gainsight, ChurnZero, PlanHat)
- Proven ability to create, develop, and manage cross-functional and customer relationships.
- High energy with a positive attitude and desire to grow professionally.
- Camera-ready online communications experience with customers including professional presentations skills and aptitude for leading customer meetings, webinars, and training sessions properly representing the company during live sessions. An ability to engage the audience.



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