Digital Marketing Lead

1 month ago

Kitchener, Canada Bridging The Gap Ventures Full time

Company Description
**About BridgingTheGap Ventures**

**BridgingTheGap Ventures** **is a social enterprise that curates youth-relevant, purpose-driven content, communities and collaborative experiences.

We intentionally design future-focused content featuring world-class talent—blending inclusive education and entertainment—and disseminate it through our global network and media platforms.

We engage, empower and equip young people and their related stakeholders—industry leaders, decision-makers, celebrity advocates, organizations and brands—within our global community.

BridgingTheGap regularly collects youth input as well as creates spaces for young people to participate in and lead decision-making and policymaking to ensure decision-makers understand and act upon youth perspectives.

Providing access is central to all that we do—bridging opportunity gaps for underrepresented and underserved groups so they can adapt and thrive in the future of work, pursue innovation and entrepreneurship and scale their social impact.

**BridgingTheGap is the hub for all of the spokes in the youth sector—connecting, supporting and driving impact for all.**

**Job Description**:
**We are looking for an experienced, creative and organized Digital Marketing Lead to join our impact-driven, women-led team at BridgingTheGap Ventures.**

This role is for you if you
- Live and breathe marketing, stay on top of the latest marketing trends and best practices
- Are a natural leader and team player with great communication and project management skills who approaches colleagues with respect and empathy
- Are efficient at organizing and managing multiple content flows simultaneously
- Are a grammar and editing whiz who champions the creation of high-quality content
- Believe in the power of youth leadership and want to bridge opportunity gaps to foster greater inclusion and celebrate their lived experience
- Are an action-oriented lifelong learner who wants to contribute toward building a more sustainable world together

**Responsibilities**
- Create and maintain workback schedules and deadlines for colleagues, keeping in mind priorities and capacities, shifting and adjusting as needed
- Be available for the team to answer questions, provide guidance and support—taking responsibility to ensure tasks get done and assisting where needed to make this happen
- Oversee weekly reviews and provide guidance on the social media editorial calendars for multiple platforms and channels (i.e. Instagram, Twitter, Discord, etc.)
- Assign and review new and existing webpages, including copy and design, for multiple BridgingTheGap websites
- Ensure BridgingTheGap’s brand voice and values are maintained, including addressing the needs and wants of various global stakeholders
- Drive traffic to BridgingTheGap’s websites and other platforms as well as generate leads and sales, when applicable, by leveraging effective content, campaigns, SEO and other strategies
- Stay up-to-date on content marketing trends, including identifying and implementing effective competitor strategies that align with BridgingTheGap’s standards and audience
- Work closely with the BridgingTheGap team to strategize and gather feedback, as well as contribute to larger organizational goals

**Qualifications**:
**Requirements**:
**You must include a link to your portfolio demonstrating your marketing experience from your resume—detailing where and how you contributed to each project—in order to be considered for an interview.**
- Proven experience in writing and editing compelling landing page and website copy, social media content, as well as ensuring effective design and UX that increase website visits, clicks and lead capture rates
- Experience leading a team, specifically within a marketing department, with an emphasis on fostering a motivated team environment
- Impeccable organizational skills while also able to adjust, pivot and creatively problem-solve independently
- Ability to thrive in a fast-paced environment and easily manage multiple projects at the same time without getting overwhelmed
- Strong communication skills, ensuring the ongoing and transparent flow of communication with fellow team members regarding project status updates, questions and feedback
- Strong copywriting, proofreading and self-editing skills as well as impeccable grammar
- Incredible attention to detail—rarely do errors or omissions happen
- Ability to effectively leverage marketing data, analytics and consumer behaviour trends to generate creative content ideas, leads and revenue
- Ability to manage own time and perform under tight deadlines with mínimal supervision
- Always takes initiative and is solution-oriented
- Effectively works both independently and as part of a team, based on project needs
- Willingness to embody BridgingTheGap’s Community Values
- Desire to learn quickly and constantly while developing alongside a growth company committed to having a global

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