Technical Product Marketing Specialist

6 months ago

Halifax, Canada Nautel Full time

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The Opportunity
Halifax, NS Marketing and Advertising Experienced Full-time - Permanent

This position is based at our facility in Hackett's Cove.

As an entrepreneurial minded Product Marketing Specialist at Nautel, you are where our business goals and technology products meet. You will be responsible for the guiding the international success of your products. Your influence will span from helping to define products and product strategy right through to launch and outbound marketing activities for your products. You will craft the messaging and positioning for products. You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. You will become the expert on competitors and buyers, how they buy and their buying criteria. Your market feedback and analysis will also help you to support our design team in defining product strategies and "what's next" for Nautel and our customers.

**Other core responsibilities will include**:

- Champion all aspects of strategy and go-to-market planning over the lifecycle of your assigned products
- Develop product positioning and messaging that differentiates your products in the market
- Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
- Live presentations and presentation content: Represent Nautel at live speaking events, webinars, videos, and in front of broadcast customers
- Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan. Significant role in major event design and planning
- Market intelligence - be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
- Demand generation - develop the strategy and manage the marketing programs that drive demand for your products
- Create product content (e.g. sales enablement documentation, brochures, case studies, product videos, website copy, blog posts) to articulate the benefits of our products to the world
- Measure and optimize the buyer journey as it relates to product feature adoption and usage
- Create Business cases for product and marketing initiatives and gain endorsement from senior management
- Analyze and synthesize sales, marketing, competitive, pricing and biz case data to develop strategies. Prepare succinct briefing reports for senior management

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What you'll need

**Qualifications**:
**Skills & Experience**:

- MBA or Bachelor's in business or marketing complemented with excellent technical ability or a technical degree complemented by business acumen
- Sales experience is an asset as is an entrepreneurial mindset
- Broadcast industry, or RF, or IP technical skills are would be a great asset in this role
- Digital marketing, product marketing, and/or product management skills
- Proven excellent written and verbal communication skills - there is a heavy amount of writing and presenting/selling ideas in this role
- Proficiency in content management systems. You will be expected to build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action to create and test buyer stage-specific calls-to-action
- Proven analytical skills and a competitive mindset
- Willing to travel 20%-25%
- Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring the product to life. You are at the center, constantly interacting with teammates and prospects

We're looking for
Core Skills
Communication Marketing Marketing Communications Writing
A little bit about us
Nautel Ltd.

Nautel is an award-winning company founded and headquartered in Nova Scotia. Nautel has earned an international reputation as a world leader in the design and manufacture of highly specialized large scale communications equipment. Nautel is home to over 225 employees spread across 4 locations and spanning three countries. At Nautel, we feel fortunate to be leaders in an industry that serves billions of people worldwide by supporting the delivery of critical news and information to those who need it. We believe that new ideas and fostering an innovative culture is fundamental to our success, and we encourage our people to embrace these same principles. Nautel is a cutting-edge company where employees work within a team-based environment, and the effort of every team member is integral to our success.

**At Nautel, we are people who**: Work as part of a team, Are accountable for our actions, Operate with integrity, Understand the customers' view, Challenge the status quo and embrace change, Communicate effectively, Operate with safety as a priority.

Nautel values diversity; we are committed to creating and maintaining a diverse, equitable, inclusiv

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