Associate Manager, Martech Program Enablement

2 months ago

Toronto, Canada Questrade Financial Group Full time

Questrade Financial Group (QFG) of Companies is committed to helping our customers become much more financially successful and secure.
We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.
This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, there are flexible working arrangements so you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at Questrade.
We’re looking for our next Associate Manager, MarTech Program Enablement. Could It Be You?
As an Associate Manager, MarTech Program Enablement, you will lead the design and implementation of seamless customer journeys that drive business growth and enhance the customer experience. Leveraging data analytics, market trends, and our MarTech stack, you will craft personalized journeys that guide customers through their lifecycle, from anonymous to engaged and loyal.
Working collaboratively with cross-functional teams, you will be responsible for launching personalized journeys and audience solutions that meet the evolving needs of our customers.
Your deep understanding of our mission to empower financial success will fuel your passion for creating exceptional experiences that drive business results.
Join our team and be a part of our mission to revolutionize the customer experience, one journey at a time
Need more details? Keep reading
- Orchestrates macro and micro journeys using AEP based on real-time behaviour, contextual changes, or business signals
- Participate in the analysis and lead the team in producing audience segmentation and definitions, journey design, and implementation of use cases
- Creates corresponding business requirements and marketing use cases to nurture existing and new customers with personalized touchpoints
- Deep understanding of Questrade’s full audience, define subsets of the audience and segment into logical, actionalable groups. Ensure consistency of audience creation across all activations.
- Deep understanding of customer behaviour to ensure consistent audience segments are thoughtfully managed across channels, campaigns, platforms, partners, etc.
- Create timely and targeted triggered behavioural communications aligning to customer actions, needs and expectations across products and lines of business.
- Leverage AEP to its full potential to build innovative and seamless experiences, providing suggestions and recommendations as SME on current and future state
- Leverages the use of data for content creation and customer segmentation while recognizing how technical and systems integrations are interconnected
- Proactively consults cross-functional team members and external partners to collaborate, design creative workarounds, implement solutions, and manage stakeholder relationships
- Work with technology teams to establish data integration strategy and validate that the proper and accurate data is available for audience creation and event-based triggers
- Lead and manage communication plans including tactics, criteria, timelines in partnership with various groups including product, sales, customer service center, customer experience team, analytics, content, analytics, and other internal stakeholders
- Manage existing audience activations, and leverage audiences across multiple activations to maintain consistency, governance, standards
- Explore new tools and programs within the online and offline technology space in an effort to innovate the field and one-to-one marketing
- Understand and draw insights from journey performance reports and customer research to optimize and provide recommendations for communication improvement
- Genuine advocate to create the best possible customer experience

So are YOU our next Associate Manager, MarTech Program Enablement? You are, if you have
- 3+ years of experience with digital marketing and experience solutions such as Adobe Experience Cloud, CDP or a comparable platforms
- 5+ years of experience in developing strategic initiatives, tactical plans, marketing ecosystems
- Marketing:

- Strong understanding of digital marketing channels and strategies
- Ability to map customer journeys and identify key touchpoints
- Experience in Marketing Journeys, or Customer Experience or CRM roles
- Demonstrated experience in developing and implementing audience segmentation strategies
- Demonstrated success in defining strategies, developing effective and personalized customer experience journeys and communications
- Strong balance of business acumen and technical knowledge understanding data requirements and integrations
- Technology:

- Proficie

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