Director, Martech Strategy

3 weeks ago


Toronto, Canada Manulife Full time

***Key Responsibilities**:
**_Martech Modernization Vision and Roadmap _**
- **Develop and implement a comprehensive martech modernization strategy aligned with the company's overall business objectives**:

- **Research, recommend, and implement new marketing technology products and tools to improve business performance across channels and products in partnership with marketing leadership, IT and Data partners**:

- **Drive the adoption of marketing technologies and platforms to enhance efficiency, effectiveness, and customer engagement.**:

- **Lead cross-functional teams to ensure seamless integration of modern marketing practices across all channels and touchpoints.**:

- **Establish KPIs and performance metrics to track the success of marketing modernization initiatives.**:

- **Regularly report on progress, insights, and recommendations to executive leadership**:
**_MarTech Enablement & Operations _**
- **Oversee the transition from traditional marketing methodologies to advanced digital marketing techniques, including AI-driven analytics, programmatic advertising, and personalized content delivery.**:

- **Work closely with solution architects and data team on tool configuration and integrations, ensuring seamless integration between MarTech systems and other business systems to enable data-driven decision-making and personalized marketing efforts.**:

- **Lead efforts to continuously improve marketing operations through automation, data management, and advanced segmentation techniques.**:

- **Champion the use of data and analytics to inform marketing strategies, optimize campaigns, and measure ROI.**:

- **Responsible for ensuring the successful delivery of projects, aligning with the marketing and technology strategy, adhering to project timelines, and leading budgets effectively.**

**_Automation & Personalization Enablement _**
- **Implement and optimize marketing automation tools to streamline processes, improve lead generation, and nurture customer relationships.**:

- **Ensure the effective utilization of martech systems to enhance customer segmentation, targeting, and engagement.**
- **Offer specialized advice and consultation to marketing, technology, and business leaders on transformative digital marketing practices. Help shape the digital marketing strategy and activities to drive business growth.**:

- **Empower business partners to create digital marketing strategies using customer-centric omnichannel journeys. Mentor and guide on marketing technology best practices to scale and grow the journey design practice.**

**_Team Leadership _**
- **Build and mentor a high-performing of marketing technology/ journey specialists, fostering a culture of innovation, collaboration, and continuous improvement.**:

- **Provide guidance, training, and development opportunities to team members to ensure they stay ahead of industry trends and best practices.**:

- **Collaborate with marketing, distribution, product, sales, and customer service teams to elevate the customer journey by leveraging modern technologies and data insights to deliver personalized, relevant, and timely interactions.**

**_Stakeholder Management _**
- **Oversee change management and adoption efforts and ensure effective communication and collaboration across teams. Provide guidance and support to business and marketing leaders in leveraging these platforms to achieve their objectives.**:

- **Work closely with Risk & Controls to ensure we are operating in a sound environment to protect our customers consent, preferences and privacy expectations.**:

- **Collaborate with external partners, such as digital agencies or technology vendors, to ensure that the company's digital experience capabilities are best-in-class and aligned with industry standards**

**What are we looking for?**
- **Post-secondary degree in a marketing and/or technology-related field; MBA preferred.**:

- **10+ years of validated digital transformation experience**:

- **Ability to advocate for customer experience - champion consistent and seamless user experiences across all assets and channels.**:

- **Strong leadership and project management skills, with experience leading cross-functional teams.**:

- **Senior knowledge and experience with Adobe and Salesforce platforms, such as Adobe Experience Platform (CDP, CJA, Target, AEM, Enterprise DAM), Salesforce CRM/Service, Marketing Cloud**:

- **Validated experience working with Agile development methodologies and project management tools such as JIRA and Confluence**:

- **Excellent communication and collaboration skills, with the ability to influence stakeholders at all levels of the organization.**:

- **Develop strong collaboration and partnership between many cross-functional teams including design, research, digital, creative, technology, data, and various stakeholders.**:

- **Deep understanding of marketing technology platforms and trends, with a passion for driving innovation and continuous improvement.*


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