Lead, Specialist Martech

2 weeks ago

Toronto, Canada SkiptheDishes Full time

**Location**: Toronto or Winnipeg (Hybrid Work Arrangement)

Do you have a passion for solving complex problems and developing innovative solutions? Do you thrive in a fast-paced environment? Are you looking for an opportunity to join a leading global tech company? Then keep reading.

**Hungry for a challenge?**

As a pivotal member of our Operations Team, you'll spearhead diverse projects vital to our business growth. Your focus will revolve around consolidating data sources across stakeholders and pillars, harnessing personalized creativity, executing an omnichannel approach, and seamlessly linking data across platforms to elevate our KPIs.

Your ultimate thrill lies in leveraging cutting-edge technology and data to craft an unparalleled food delivery experience for millions of Canadians. Your efforts will play a substantial role in propelling Skip's growth strategy forward.

**What’s On Your Plate**
- This role will play a crucial part in driving our marketing technology strategy, optimizing our marketing tools, and implementing innovative solutions to enhance our marketing efforts.
- Report directly to the Manager, MarTech, and work with different business and technical stakeholders to identify and solve automation, personalization, and reporting challenges across the organization.
- Develop and execute a comprehensive marketing technology roadmap aligned with business goals. Identify opportunities to leverage new technologies and tools to improve efficiency and effectiveness.
- Manage and optimize marketing automation platforms to streamline workflows, create automated campaigns, and improve lead generation and nurturing processes.
- Oversee data integration, quality, and governance across systems. Ensure accuracy, consistency, and compliance with data privacy regulations
- Implement and maintain analytics tools (e.g., Google Analytics) to track and analyze marketing performance metrics. Generate reports and provide insights to drive data-driven decisions.
- Collaborate with teams to integrate advertising technologies, manage ad campaigns, and optimize ad spend across various digital channels
- Evaluate, select, and manage relationships with martech vendors and service providers. Negotiate contracts, oversee implementations, and monitor service levels.

**Recipe for Success**
- **eCRM and Automation Master**y: Proficiency with Salesforce **Marketing Cloud** and **Braze **is preferred. Equivalent experience with Oracle, Adobe, or IBM platforms will be considered.
- ** SQL Wizardry**: Skilled in crafting complex SQL queries to generate advanced customer segments, personalize data, and generate comprehensive reports.
- ** Technical Documentation Pro**: Capable of creating detailed technical specifications and documentation for automated and integrated marketing campaigns.
- Experience in **Data Cloud**, or in the process of achieving certification a must.
- ** Cross-functional Collaboration**: Able to collaborate with and train non-technical stakeholders across various functions in leveraging MarTech tools effectively. Adept communication skills that bridge different stakeholder levels.

**What It's Like to Work at Skip**

Skip is the kind of workplace that garnered a “Top Places to Work in Manitoba” and it was no small coincidence. We set out to make this a place our employees are proud to tell their Mothers, Fathers, friends and anyone who will listen that they work here. Skip team members feel pride knowing their input and uniqueness are not only embraced but make an impact on a major Canadian company and its satisfied customers. As the company grows, so do you — you meet and surpass new challenges every day.

That’s just a small taste of what it’s like to work at one of Canada’s leading tech companies. If you’re hungry for opportunity, growth, and something meaningful in a dynamic, fun and challenging environment, we’d love to hear from you.

SkipTheDishes is proud to be an Equal Opportunity employer. We are committed to fostering a diverse and inclusive environment where all employees feel they truly belong and where everyone is included, seen, heard and respected.

In keeping with our values, all applicants will receive consideration for employment regardless of: gender identity or expression, sexual orientation, race, ancestry, national origin, religion, age, marital/domestic partner status, (dis)ability, neurodivergence, or any other characteristic protected by law. Should you require any accommodations throughout the hiring process, we encourage you to reach out to your talent acquisition specialist.
- Note: All employees will be asked to sign a Consent for Disclosure of Personal Information in order to complete a background check. Job offers will be conditional upon results that the Company determines to be satisfactory._

L1-AI1

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