Creative Director

1 month ago

Niagara Falls, Canada Tripshepherd Full time

**Job Title: Creative Director**

Location: Niagara Falls, Ontario (In-office)

Type: Full-time

Reports To: Chief Marketing Officer (CMO)

**About Tripshepherd**:
At Tripshepherd, we are revolutionizing how people plan, experience, and share their travel adventures. Our mission is to transform travel into a journey of meaningful connections, enriching local communities, and leaving destinations better than we found them. We empower travelers to immerse themselves in authentic, locally curated experiences that foster genuine human connections and promote a balanced approach to tourism.

**Role Overview**:
As the Creative Director at Tripshepherd, you will be the visionary behind our brand’s visual storytelling, with a strong emphasis on video content creation. You will lead the charge in developing a cohesive and impactful brand vision that resonates with a global audience of travelers. Your role encompasses overseeing the entire video production process—from scripting and storyboarding to shooting, editing, and final delivery—ensuring our brand narrative is compelling and aligned with our mission. You will collaborate closely with marketing, PR, and design teams to bring the Tripshepherd story to life across social media, PR campaigns, and our website as we gear up for a major app launch.

**Key Responsibilities**:
**1. Lead Video Content Production**:

- Strategy Development: Create and execute a comprehensive video content strategy that aligns with Tripshepherd’s mission and marketing goals.
- End-to-End Production: Oversee all stages of video production, including concept development, scripting, storyboarding, filming, editing, and post-production.
- Quality Control: Ensure all video content meets high standards of quality, creativity, and brand consistency.
- Platform Optimization: Tailor content for various platforms (social media, website, PR) to maximize engagement and reach.

**2. Brand Identity Development**:

- Visual Brand Vision: Define and maintain a consistent visual brand identity that reflects our values of authenticity, community impact, and sustainable travel.
- Creative Guidelines: Develop and enforce brand guidelines for visual content across all channels.
- Innovative Storytelling: Craft compelling narratives that inspire travel and highlight user-generated content, emphasizing meaningful connections and local experiences.

**3. Content Creation and Oversight**:

- Asset Management: Oversee the creation of all visual assets, including pitch decks, investor materials, website imagery, and marketing collateral.
- Team Collaboration: Work closely with graphic designers, photographers, and other creatives to produce cohesive and impactful content.
- Consistency Assurance: Ensure all content aligns with the overall brand strategy and messaging.

**4. Collaborative Leadership**:

- Cross-Functional Collaboration: Partner with marketing, PR, product, and design teams to ensure cohesive storytelling and brand messaging.
- Strategic Input: Contribute to marketing and PR strategies with creative ideas and insights that drive brand awareness and user acquisition.
- Mentorship: Lead and mentor a team of creatives, fostering a culture of innovation, collaboration, and excellence.

**5. Optimize for Impact**:

- Performance Analysis: Utilize analytics tools to measure the effectiveness of video content and campaigns.
- Data-Driven Improvements: Refine and optimize content strategies based on performance metrics to maximize engagement, reach, and conversion.
- Stay Current: Keep abreast of industry trends, emerging platforms, and technologies to ensure Tripshepherd remains at the forefront of creative marketing.

**Qualifications**:

- Experience:

- Minimum of 5+ years in a Creative Director or similar role with a focus on video content creation.
- Proven track record in full-cycle video production, including scripting, shooting, editing, and delivering high-quality video content.
- Experience in the travel, lifestyle, or related industries is a plus.
- Portfolio:

- A strong portfolio showcasing storytelling expertise, creativity, and impactful video content that resonates with diverse audiences.

**Technical Skills**:

- Proficiency in video editing and production tools (e.g., Adobe Premiere Pro, After Effects, Final Cut Pro).
- Familiarity with graphic design tools (e.g., Adobe Photoshop, Illustrator).
- Knowledge of animation and motion graphics is a plus.
- **Visionary Leadership**:

- Ability to conceptualize and execute creative projects that inspire and engage.
- Strong strategic thinking with the ability to align creative initiatives with business objectives.
- **Collaborative Spirit**:

- Excellent interpersonal and communication skills.
- Proven ability to work cross-functionally and lead a creative team.

**- Detail-Oriented**:

- Strong project management skills with the ability to manage multiple projects simultaneously while maintaining high-quality standards.

**- Additional

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