Digital Strategist

3 weeks ago

Ottawa, Canada University of Ottawa Full time

The University of Ottawa—A crossroads of cultures and ideas

The University of Ottawa is home to a dynamic community of over 50,000 students, faculty and staff, who live, work and study in both French and English. Our campus is a crossroad of cultures and ideas, where bold minds come together to inspire game-changing ideas. We believe in the power of representation, and that increasing the diversity of our faculty and staff supports this objective. Our goal is to provide students with the best possible learning experience, in an environment that reflects the diversity of its people, their ideas, and their identities.

We are one of Canada’s top 10 research universities—our professors and researchers explore new approaches to today’s challenges. One of a handful of Canadian universities ranked among the top 200 in the world, we attract exceptional thinkers and welcome diverse perspectives from across the globe. Our employees come together around the shared purpose of constant improvement, personal development, service excellence, teamwork and a passion for learning with a desire to make uOttawa and the world a better place. Everyone's contributions are valued, we all play a part in making uOttawa a world-class institution. Most importantly, we make it possible for you to achieve your full potential. Because at uOttawa, you belong

About the Faculty of Social Sciences

The FSS comprises nine departments, schools and institutes, which offer undergraduate, masters and doctoral programs in both English and French. With its 10,000 students, 260 full-time professors, and wide array of programs and research centres, the Faculty of Social Sciences plays a key role at the heart of the University of Ottawa. Its graduate students are supervised by excellent researchers and undertake cutting-edge research in the Faculty's masters and Ph.D. programs. Along with its complement of about 100 administrative employees, the faculty is proud to provide a collaborative working environment that inspires new ideas, encourages creative ingenuity, and promotes excellence.

**Position purpose**:
Under the supervision of the Manager of Maketing and Communications and as a member of a highly integrated creative and content team, uncovers powerful client insights using the latest digital marketing analytics techniques while demonstrating a deep understanding of digital and social media. Builds and optimizes compelling marketing strategies on a wide range of digital projects. Manages projects by first listening to and gathering all client business requirements, challenges, resources, goals and objectives leading to suitable ideation and solutions. Prepares to recommend a strategic approach and the tools needed to deliver a solid strategic plan aligned to the business and communications needs of the Faculty of Social Sciences.

**What you will bring**:
A University degree in digital media, digital marketing, digital communications, a related field or an equivalent combination of studies and experience.

A minimum of four (4) years of experience in the development, implementation and evaluation of digital strategies and plans.

Experience using metrics to measure performance of websites, campaigns and digital channels to deliver strategies and provide recommendations.

Advanced knowledge of content management systems (Drupal would be an asset) and tools, especially from a user and content creator perspective.

Advanced knowledge of web development and all aspects of the web design process.

Knowledge of persona development, user journey and segmentations to be used for tactical and strategy roadmap.

Knowledge of various design, web and measurement tools and UX design tools.

A strong capacity to manage multiple projects and demands with different timelines and milestones in a complex and fast-paced environment.

Strong writing skills and an ability to articulate and document strategic plans.

**The ability to create user experience deliverables such as**: site maps, wireframes and/or prototypes, as needed on a per-project basis.

The ability to provide strong competitive analysis through research and investigation and tools.

Ability to lead brainstorming sessions and presentations to all levels.

The ability to translate client goals into measurable strategic tactics and into technical requirements.

Good organizational skills and able to work independently if required.

The ability to prioritize solutions and strategic plans in line with project requirements, scope, and timeline.

A healthy imagination for new technologies and budding ideas.

A strong capacity to remain calm, respectful, diplomatic and a capacity to manage stress.

Bilingualism - French and English (verbal and written).

**Key Competencies at uOttawa**:
Here are the required competencies for all or our employees at uOttawa:
**Planning**: Organize in time a series of actions or events in order to realise an objective or a project. Plan and organize own work and

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