Lead Content Strategist, Demand Generation

3 weeks ago

Ottawa, Canada EDC Full time

**Posting Date**: Apr 12, 2024, 1:26:53 PM

**Primary Location**: Ontario-Ottawa

**Job Type**: Permanent

**Schedule**: Full-time

Export Development Canada (EDC) is a financial Crown corporation dedicated to helping Canadian businesses make an impact at home and abroad. EDC offers financial products and knowledge to help Canadian businesses confidently enter new markets, reduce financial risk, and grow their business.

When you join our team, you’ll be helping Canadian businesses learn the endless possibilities that open to them through export and help bring their vision, passion, and innovation to the world. Your knowledge and expertise will support more than 25,000 Canadian businesses and their customers in as many as 200 markets worldwide. You’ll work amongst the best and brightest in an inclusive, collaborative environment that fosters professional development and success. And you’ll know that you’re making an impact every day - for businesses, for Canada and for the people you work with.

Are you ready to make an impact? Join EDC, recognized as a Top 100 and Top Family-Friendly Employer, as we take on the risk so Canadian businesses can take on the world. #LI-Hybrid

**Team & Job Overview**

EDC is Canada's export credit agency, offering innovative knowledge and financial solutions to help Canadian exporters and investors expand their business internationally. We take on risk so Canadian businesses can take on the world.

When you join our team, you’ll be helping Canadian companies bring their vision, passion and innovation to the global marketplace. Your knowledge and expertise will support more than 28,000 Canadian companies and their customers in as many as 200 markets worldwide. You’ll work shoulder-to-shoulder with the best and brightest in an inclusive, collaborative environment that fosters professional development and success. And you’ll know that you’re making a difference every day—for companies, for Canada and for the people you work with.

Year after year, EDC has been recognized as a Top 100 and Top Family-Friendly Employer.

**Job Overview**

**Key Responsibilities & Requirements**

**Responsibilities**:

- Evolve the enterprise-wide content strategy aligning with short-term and long-term communications, marketing and knowledge business targets and consumer needs.
- Collaborate with communications, marketing, and knowledge business teams to plan and develop content that aims to inform, entertain, inspire, and engage EDC audiences.
- Lead the development of an enterprise-wide editorial calendar and ensure alignment across department and organization
- Collect and integrate information about personas; collaborate with research, CX, and other key business stakeholders to collect research and analysis on customers & audiences
- Develops the strategy for managing the content lifecycle process
- Liaise with content writers and designers to ensure brand consistency and alignment with identified processes and technology.
- Track and analyze content performance metrics and make necessary adjustments to the content strategy as needed.
- Stay up-to-date with developments and generate new ideas to draw consumer’s attention and establish content strategies to convert new and existing customers.
- Benchmark EDC content to ensure we are providing a unique offering in the market.
- Collaborates with the Director(s) and other department leadership, develops strategic annual plans and programs that effectively integrate with overall Corporate Communications, Marketing & Knowledge Business strategies that are measurable in design and metric in execution.
- Ensures the development of content governance guidelines for tone, style, and voice of all content, and ensuring consistency across all platforms
- Understands enterprise strategic plan and aligns projects/programs/campaigns/activities, accordingly, manages multiple projects independently, drafts recommendations, customizes processes/outputs to audience.
- Interfaces with departments across the organization, with senior staff and with other critical functions staff as needed and as appropriate on issues and matters related to the goals and priorities of enterprise content strategy
- Helps enforce and manage the organization's brand identity and adheres to brand guidelines.
- Stay up-to-date with digital marketing and content marketing trends and potential new channels and strategies, social content integration, content personalization, as well as content development for Account Based Marketing (ABM) tactics.
- Familiarity with Generative AI tools for content creation and a keen interest in leveraging AI technologies to enhance content marketing operations.

**Screening Criteria**
- Undergraduate Degree in a related field such as marketing, public relations, communications or journalism, Master’s Degree preferred.
- Minimum 10 years experience in content strategy/content development
- Advanced knowledge of marketing principles and p

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