Digital PR Specialist

Found in: Appcast CA A2 P - 2 weeks ago

Ottawa, Canada seoplus+ Full time

seoplus+ is an innovative digital marketing agency helping small and medium-sized businesses reach their online potential by generating leads and increasing sales. 

 

We are currently looking to hire a Digital PR Specialist. Someone who thrives in the fast-paced agency environment and is excited by the ever-evolving realms of public relations. 


The ideal candidate has strong communication and written skills and is a creative thinker, enthusiastic, and driven professional looking to further their own career and education with constant innovation in an agency setting. You are comfortable collaborating with a team and working directly with clients. 


Your role is pivotal in creating and disseminating content that resonates across various industry niches. Your knack for writing high-quality, engaging content isn't just a skill – it's your superpower. We value your ability to navigate the demands of tight deadlines and maintain composure under pressure, making you an ideal fit for our vibrant team.


Working Hours

20 hours/week - hybrid accommodation 


Pay Range

$20/hour


Responsibilities and day-to-day activities:

 

  • Work closely with the Media Relations Strategist & Digital PR Analyst to deliver world-class and engaging content through various platforms. 
  • Daily news scanning and monitoring of various PR platform tools to match suitable journalist queries to clients' industries. 
  • Working alongside the Media Relations Strategist to craft compelling outreach messages through PR platforms and coordinate stories with clients and journalists. 
  • Work alongside the Digital PR Analyst for technical projects, including citation projects, competitor analysis, backlink audits.  
  • Confidently understand each client's tone and unique writing style. 
  • Conduct relevant research, and write persuasive public relations submissions and guest blogs for various client industries.
  • Develop and maintain strong personal relationships with key publishers and influencers (journalists, bloggers and PR professionals).
  • Be a secondary point of contact for our clients' media/PR-related inquiries.
  • Monitor PR platform and tool engagement and measure monthly efforts. 
  • Engage in brainstorming sessions with the Digital PR department and participate in networking events 

 


Qualifications:

 

  • Be a post-secondary student or a recent graduate in one of the following programs: public relations, journalism, communications, English, or similar. 
  • Have a strong level of verbal and written communication skills.
  • Strong copywriting and editing skills.
  • Have the ability to work under pressure to meet daily deadlines and manage monthly deliverables.
  • Willing to engage with media contacts through different mediums and build long-lasting and strong relationships.
  • Demonstrable knowledge and understanding of at least two of the following industries: Finance, Consumer Technology, B2B Services, Lifestyle/Home, Health, Business/Entrepreneurship, and Trades. 
  • Be a creative and detail-oriented thinker who is a team player.
  • Interested in learning about best practices and techniques in Digital PR, and Digital marketing. 

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