Intermediate Specialist, Communications and
1 month ago
Job Type:
Employee
Duration in Months (for fixed-term jobs):
N/A
Job Family:
Digital Marketing
of Open Positions:
1
Faculty/Service - Department:
Student Affairs, Marketing and Public Relations Communications
Campus:
Main Campus
Union Affiliation:
SSUO
Date Posted:
August 03, 2023
Closing Date:
August 14, 2023
Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above
Hours per week:
35
Salary Grade:
SSUO Grade 10
Salary Range:
$75,743.00 - $95,678.00
Position purpose:
Reporting to the Manager, Marketing and Promotion, as a member of a highly integrated and creative communications team, the Intermediate Specialist, Communications and Advisory Services provides strategic direction, builds, optimizes, and manages comprehensive and compelling digital and social marketing plans for Student Affairs as well as uOttawa’s national and international recruitment efforts. The Strategist recommends approaches and the tools needed to deliver a solid strategic plan aligned to the business and communication needs of the sector, Student Affairs, and the University.
The Specialist develops a wide range of digital marketing projects and strategies for a variety of clients to increase and maintain student enrollment on the national and international markets and amplify the University of Ottawa recruitment messages across all digital marketing and social platforms.
In this role, your responsibilities will include:
- Advisory role : Develops an in-depth understanding of clients’ business and culture, and of their communications and marketing needs through productive and positive relationships. Identifies new growth opportunities and initiative and does return-on-investment assessments to provide ideas and recommendations to clients. Manages and consolidates relationships with content providers (students and freelancers), online advertising and social media agencies.- Strategy development : Creates integrated digital and social marketing strategies across digital marketing (ex. advertising, websites, social media, mobile technologies, etc.) that connect to traditional marketing channels, tactics, and material in a seamless client experience to support, improve and ultimately accelerate movement through the enrollment funnel, after conducting research, platform determination, messaging, and audience identification.- Project management: Implements, manages, tracks, and optimizes well-executed campaigns that reach target audiences while maximizing efficiency and the effectiveness of paid-media budgets. Manages projects from conception through to post-production to ensure its success, including timelines, editorial calendars, budgets, resources, and communication. Plans, creates, publishes, and shares new
- _content _on a daily basis that builds meaningful audience connections, increases brand awareness, and encourages community members to engage with the brand.
What you will bring:
- Bachelor’s degree in a related field (digital media, digital marketing, or digital communications), or equivalent experience.- Three (3) years of experience in the creation, implementation and evaluation of digital marketing and social media strategies and plans.- Experience using metrics to assess performance of websites, campaigns, and digital channels to deliver strategies, and providing recommendations.- Advanced knowledge of tools and technology including online advertising platforms (Ex.: Google- ads, Meta ads), social media publishing platforms (Ex.: Buffer), statistical analysis software (ex.: Google Analytics, Data Studio, Site Improve, Search Console), SEO/SEM tools, Client Relations Managers - CRM (Talisma an asset), Web content management tools (Drupal an asset).- Knowledge of the web design process, usability and accessibility best practices and standards as it pertains to digital communications, online advertising, digital marketing, and social media channels.- Experience with website analytics tools and generating visual reports- Good organizational skills and strong capacity to manage and track multiple projects and demands with potentially conflicting timelines and milestones in a complex and fast-paced environment.- Knowledge of budget optimization of digital advertising platforms.- Strong writing skills and an ability to articulate and document strategic plans.- Ability to prioritize solutions and strategic plans in line with requirements, scope and timeline.- Creativity for implementation of new technologies and budding ideas.- Ability to work flexible hours including evenings and weekends.- Ability to travel occasionally out of town.- Bilingualism - both oral and written.
Key Competencies at uOttawa:
Here are the required competencies for all or our employees at uOttawa:
Planning: Organize in time a series of actions or events in order to realize an objective or a project. Plan and organize own work and priorities in regular daily activities.
Initiative: Demonstrate cr
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