Marketing Strategist, Indigenous Theatre

4 weeks ago

Ottawa, Canada The National Arts Centre (NAC) Full time

MARKETING STRATEGIST, INDIGENOUS THEATRE

Competition number: J0823-0207
Department: Marketing
Status: Full-Time continuing
Hours: Monday to Friday, 9:00 a.m. to 5:00 p.m. (35 hours per week)
Occasional evening and weekend work
Annual/hourly salary: $60,400 - $86,900 (position with benefits and pension plan)
Closing date: September 3, 2023
Anticipated start date: October 2, 2023

**INTRODUCING THE NATIONAL ARTS CENTRE**

The National Arts Centre (NAC) is Canada’s bilingual, multi-disciplinary home for the performing arts. The NAC presents, creates, produces, and co-produces performing arts programming in various streams—the NAC Orchestra, Dance, English Theatre, French Theatre, Indigenous Theatre, and Popular Music and Variety—and nurtures the next generation of audiences and artists from across Canada.

Curious to learn more? We invite you to read our strategic plan for 2020-2023 in The Next Act.
Collaboration, innovation and community-led engagement are only some of the many initiatives the NAC will leverage to help shape a more diverse, equitable, and inclusive future for the performing arts in Canada, one that embodies our slogan and loudly proclaims that Canada is our stage.

NAC Indigenous Theatre: Our stories are medicine:
The Indigenous Theatre Department at the NAC nurtures, develops and showcases Indigenous stories at the NAC and in communities all over Canada. Our mission is to honour our storytellers and thereby aid in the retention, resurgence and resilience of the multiple and diverse Indigenous cultures of this land.

**EQUITY, DIVERSITY AND INCLUSION**:
**KEY ACTIVITIES**:
**Responsibilities include but are not limited to**:

- Build awareness of NAC Indigenous Theatre programming, elevate Indigenous artists and develop relationships with local Indigenous and non-Indigenous communities to build loyal audiences for all Indigenous Theatre (IT) activities.
- Build relationships with Indigenous communities and organizations in local area;
- Develop strategic marketing plans for all IT initiatives including identifying goals, target audiences, strategies and tactics; execute plans on time and measure & report on results;
- Create briefs and work closely with agency partners to develop, execute and measure strategic paid media campaigns;
- Work with Indigenous artists and agencies to develop compelling marketing materials in line with the vision of the Indigenous Theatre artistic direction (e.g.: web/digital images, print materials, videos etc.);
- Evaluating the results of marketing initiatives through budget & revenue management.

**REQUIRED QUALIFICATIONS**:

- Experience and sound knowledge and understanding working with or in, First Nations, Métis, and Inuit communities and cultures. This includes being familiar with storytelling, performance, dance, theatre, music and other artistic expressions;
- Knowledge of and experience with social media strategies or platforms;
- Ability to work in a team that thrives in a fast paced, high-volume environment with shifting priorities and multiple stakeholders under tight deadlines;
- Ability and willingness to share Indigenous knowledge and ways of knowing with Indigenous and non
- Indigenous people and organizations to effect change, and understanding and respecting cultural protocols in undertaking this work;
- Strong project management and organizational skills; and attention to detail in your own work;
- Computing skills in MS Office (Teams)
- 2 years of relevant experience;
AND / OR Diploma/degree in the Arts, Communications, Marketing, Journalism/Media or Related Program;
- OR a combination of education and relevant experience;
- Strong verbal and writing skills in English; fluency in verbal French and/or an Indigenous language would be considered an asset but not required for consideration for the position.
- Familiarity with the performing arts as an asset.

**WHO CAN APPLY**:
Preference will be given to persons of Indigenous ancestry (s. 16(1) CHRA). Persons residing in Canada and Canadian citizens abroad.

How to apply:
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