Brand Activation Coordinator

2 months ago


Montréal QC, Canada Argon 18 Full time

Location
- Montréal, Canada
- Date
- 2024.11.06

**Brand Activation Coordinator**:
**WHO ARE WE?**

Argon 18’s mission is to merge creativity and technology to build a global cycling brand driven by performance, fueled by local passion. Since 1989, and more recently with the opening of a European office in Denmark, the Montreal-based company has been bringing together cycling enthusiasts to create exceptional bikes designed to ride out of the ordinary. Today, Argon 18 bikes are ridden on the roads, tracks and trails of more than 70 countries worldwide.

**THE ROLE**

**MAIN RESPONSIBILITIES**
- Plan, develop, coordinate, and execute activation initiatives based on the brand’s pillars of Health, Local Passion & Performance.
- Take ownership of the Montreal showroom and maximize opportunities to activate it and use it to drive sales.
- Create and maintain up to date a calendar of brand activation initiatives, including but not limited to events, athlete sponsorships and partnerships.
- Work in collaboration with Sales and Marketing to identify opportunities and understand the needs and requirements to ensure successful activations.
- Work with internal or external partners to create marketing collateral that respects the brand guidelines and ensures brand visibility during and after activations.
- Represent the brand and interact with riders, dealers, ambassadors, etc. during activations, promoting bikes and driving sales.
- Follow brand guidelines to create and publish content for social media during activations.
- Track relevant KPIs and perform _post-mortems_ to ensure continuous improvement of activations.
- Support the marketing team with various tasks when requested.

**SKILLS REQUIRED**
- Bachelor’s degree in business administration, marketing or communications.
- 1 to 3 years of relevant work experience.
- Strong project management and communication skills.
- Good understanding of the competitive or recreational cycling universe.
- Experience working in a bike shop or in the cycling industry, an asset.
- Ability to travel and flexibility to adapt work schedule to attend events (evenings and weekends) approximately 20% of time.
- Bilingualism: French and English mandatory, both spoken and written.

**WHAT WE LOOK FOR IN A CANDIDATE**
- Passion for cycling and an unwavering desire to execute quality work.
- Curiosity to explore opportunities and sound judgement to recommend and act.
- Respectful and collaborative.
- Excellent ability to adapt to changing environment.
- Priority management and ability to work under pressure.

**WHAT WE OFFER**
- A stimulating and relaxed work environment.
- A passionate and dynamic team.
- An office space that makes you eager to come to work, close to Jarry Park and bicycle paths.
- Access to the employee discount program on our products, as well as industry pro deals.
- Flexible and hybrid work schedule.

Find a Dealer

**Bikes**:

- Lineup
- Road
- All Road
- Gravel
- Triathlon
- ePerformance
- Track
- Help me choose

**Support**:

- Warranty
- Register Your Bike
- FAQ
- Contact Us
- Downloads
- Notices

**Argon 18**:

- Technologies
- Athletes
- Stories
- Careers
- B2B portal
- Become a Dealer

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