Assistant Brand Marketing Manager, Six Pints

3 months ago

Montréal QC, Canada Molson Coors Brewing Company Full time

**Requisition ID**:32845

**MAIN DUTIES & RESPONSIBILITIES**:
You will support the brand management of the **Trou de Diable**

**In this role you will be responsible for**:

- **Event Activation Delivery**
- Manage event activation strategy & campaign integration (inclusive of Brand Homes) including media, PR and briefs
- Execute the event activation calendar (and possibly manage external agency), budget and phasing

**Asset Management & Support**
- Scope to include POS (retail and OP), sales sheets, samples, toolkits, photography, online and coordination with Brand Homes.

**Insight Development & Discovery**
- Leverage qualitative and quantitative sources to create evidence-based insights that help focus brand planning and activation, identifying opportunities for future growth / innovation.

**Performance & Analytics**
- Monitor and review sales tracking and marketing data, providing commentary and insight (requiring further analysis and coordination with insights / sales as required) on brand / competitive performance.
- Use this insight to identify and prioritize the issues and opportunities facing the brand.

**Budget Management**
- Active management of the Brand’s marketing budget, ensuring spend is being correctly tracked and forecasted, enabling efficient use of funds and reallocation as required.
- Requires close collaboration with colleagues in marketing, customer sales teams, brand homes and finance.

**Team Dynamics**
- Work with other parts of the Six Pints and broader MCC marketing teams to deliver brand plans as required and attend quarterly town halls
- Mentor/mentee opportunities are also available

**This role will also play a key supporting role in**:

- **Brand Planning** - using insights to determine the brand objectives for the year and, in collaboration with brand homes, sales, production, agencies etc. develop a tactical plan to achieve these objectives.
- **Innovation** - working collaboratively across the business to create innovation concepts and then take this through the development process to launch.
- **Content calendar** - coordinate all brand communications and activity, external and internal to ensure integrated, through-the-line execution and consistent messaging to consumers and customers.
- **Digital Activation **- working collaboratively to support digital / social / website / CRM / content creative to align with Brand, Brand Home and Direct-To-Consumer objectives***
- **Customer Activation** - working with colleagues in sales and customer sales teams to bring our brands to life with customers in retail and on-premise channels.

**IF YOU HAVE THE FOLLOWING, WE WANT TO HEAR FROM YOU**:
**Experience**
- Minimum 2-3 years brand marketing experience.
- Experience in alcohol/beverage or packaged good preferred.
- Additional agency and/or sales experience considered an asset.

**Education**
- University degree required - preferably with marketing focus or subsequent marketing professional development.

**Competencies**
- Consumer and market orientation, supported by curiosity to uncover insights.
- Strong analytical skills (using both qualitative and quantitative sources).
- Results oriented, with excellent problem-solving skills.
- Excellent inter-personal skills, including effective team-working.
- Proven ability to prioritize and work effectively within timelines.
- Strong verbal and written communication skills.
- Understanding of business fundamentals and the commercial drivers of business performance.
- Must have strong Microsoft Office skills - with emphasis on PowerPoint and Excel.
- Passion for or desire to learn more about beer and craft beer.
- French language skills are considered an asset.

**Other requirements**
- G license and access to a personal vehicle is required.
- Travel will be required for this position.

**Work Perks that You Need to Know About**:

- We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
- We care about our communities, and play our part to make a difference - from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
- Engagement with Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
- Ability to grow and develop your career centered around our First Choice Learning opportunities
- Participation in our Total Rewards program with a competitive base salary, incentive plans, health, dental, vision, retirement plan with incredible employer match, generous paid time off plans, and an Employee Assistance Program (EAP) with amazing resources
- Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences
- And of course.Free beer and beverages

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