Lead Generation Specialist

3 weeks ago

Kitchener, Canada Nicoya Full time

**Lead Generation Specialist**

**Location: Remote (Canada or US)**

**About Us**:
Nicoya’s mission is to improve human life by helping scientists succeed. We are a fast-paced, rapidly growing company with a worldwide presence based in Kitchener, Ontario. We have a team of world-class engineers, scientists, and designers building disruptive products to help researchers make their next big discovery. Our newest product, Alto, is a scientific instrument for the biotechnology research and drug discovery industry. It provides detailed information on molecular interactions using optical nanosensor technology known as localized surface plasmon resonance (LSPR). It is the first SPR instrument on the market to incorporate Digital Microfluidics technology which has disrupted an industry that has been primarily dominated by highly expensive and complex instrumentation. We recently raised $10 million in Series A funding to boost development, sales and marketing initiatives for Alto.

**About the Job**:
We are searching for an ambitious Lead Generation Specialist to grow our marketing mix and attract new customers to Nicoya. You will be in charge of devising a lead generation strategy that will improve our outreach and contribute to the growth of our subscriber base.

Excellent communication and advertisement skills are necessary for effectively managing our marketing activities, as is the ability to adapt to changing customer and market needs. Ultimately, the Lead Generation Specialist is key to increasing revenue and driving better marketing performance by helping convert leads into opportunities.

**Responsible for**:

- Researching and identifying new opportunities, and optimizing a marketing mix to effectively reach these opportunities.
- Creating fresh lead generation tactics according to customer and market needs by collaborating with Sales, Product, and Application Development teams.
- Managing contacts within a CRM system to ensure all data is up-to-date, all leads are appropriately scored, marketing campaigns are correctly attributed, and lead sources are correctly tracked.
- Tracking and analyzing lead journey and conversion metrics to identify patterns and areas for improvement.
- Supporting lead generation activities by providing valuable results and feedback regularly.

**Must have**:

- 2+ years of experience in a marketing or lead generation role.
- Voice of the customer. You build campaigns that connect with your target audiences and make decisions backed by market research and customer experiences.
- An eye for data. Whether it is metrics around a specific campaign or data on our target markets, you love digging through data and turning it into actionable insights.
- Immaculate organization skills. You thrive off of clean customer records and take a meticulous approach to managing leads within a CRM.
- An enthusiastic approach to problem solving. You love coming up with creative ways to solve tough problems, and respect the process of trial and error to find the optimal solution.
- A strong interest in the mechanisms of marketing. You’re a big-picture thinker and can deliver the best results when you can see how the puzzle pieces fit together.
- A willingness to learn.

**Nice to have**:

- Experience with Salesforce and Marketo
- Prior experience in a sales development/lead generation role in a B2B setting
- Prior experience in marketing/sales of biotech/healthtech products

Nicoya is an inclusive and equal opportunity employer. If you require an accommodation to participate in the recruitment process, please let us know. We will accommodate your needs as required under applicable legislation. Information related to accommodation requirements will be addressed confidentially.

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